It shares great insights on how to leverage video to sell more and grow your business.
This is especially valuable in a post-pandemic world.
Flow: 5/5
Actionability: 5/5
Mindset: 4/5
Some of My Highlights:
“…according to Nielsen’s 2018 Total Audience Report, the average adult in the United States now spends nearly six hours per day watching video across their television, laptop, smartphone, table, and TV-connected media devices. Add that to the more than 1 billion hours of video consumed every day on YouTube, and you start to appreciate just how ingrained video has become in our daily lives.”
“A recent study by Facebook on ‘the persuasive power of video’ found that people tend to gaze five times longer at videos in their social feed compared to static text.”
“In fact, our average customer at River Pool has watched more than 20 minutes of River Pools-produced video before they buy.”
“…as long as the quality meets your company’s brand standards, then it’s likely a good thing. (salespeople creating their own videos).
“That being said, if you have a choice to make the videos look and feel more professional, then, of course, you should. Just don’t let this quest for perfection hinder your ability to get started.”
“…more than 80% of the buyer’s journey now happens online in a self-service fashion, before they even think about contacting a vendor directly or speaking with someone in sales.”
“Marketing has become the sales rep that never sleeps, and every marketer needs to think more like a seller as they become responsible for an expanding part of the buyer’s journey.”
“Google has been placing greater emphasis on video content in its rankings for search results.”
“You’ll also want to consider how you approach your ‘every day’ educational videos… versus your ‘hero’ videos that will tackle the most important topics and warrant a greater investment in planning and production.”
“These videos may also warrant more supporting visuals to help explain the topic, such as the use of a whiteboard or chalkboard, screen capture, or cut-aways to shots of products or services in action.”
“But be mindful that ‘winging it’ rarely ever works, no matter how talented your team is on camera.”
“Planning is the most important phase of any video production.”
“That means you’ll need to rely on your creativity and willingness to experiment – especially if you don’t have the budget to hire a creative agency.”
“On social media, prioritize sharing shorter-form thought leadership videos that can quickly capture attention and be consumed in their entirety in five minutes or less – ideally, no more than two or three minutes.”