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Personal Audit & Strategy

Leverage content to build a pipeline of opportunities while spending less time chasing them.

You will get a content system of blogs, videos, landing pages, and educational email courses that will help you attract growth opportunities.

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  • Shorten your sales cycle by using content to pre-qualify prospects before jumping on a call.
  • Increase trust with your audience by engaging them through videos on your landing pages.
  • Leverage Educational Emails Courses to grow your email list exponentially.

If you have these problems, we can help:

  • You are not the top choice when people are looking for experts in your niche.
  • You are worried about how a change in the LinkedIn algorithm might affect your reach.
  • Your competitors are capturing more attention and are more visible.
  • You are uncertain about how to measure success for your videos and blogs.
  • You don't have a way to generate organic opportunities consistently and predictably.
  • You want to grow in a way that doesn't require working more hours.
  • You don't have a growing and highly-engaged email list.
  • You are not sure about the topics you should cover in your content to attract opportunities.
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What others are saying about our strategies

“If you are looking for ways to maximize your marketing budget and achieve your digital marketing goals you should definitely consider working with Alejandro. He always delivers on his promises and provides strategic insights for all our digital marketing strategy efforts. Even though he works with us as a consultant, it really feels as if he’s part of our team.”
Amy Turpie Headshot
Amy Turpie
Senior Marketing Communications Manager at Kensington
"I am happy to share that in the last two weeks, after we met, my sales have gone up. Yay! I followed your advice on improving my social media presence and also made the recommended changes to the website. In general, I'm happy to have invested in these services. Thank you!"
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Laura Velasquez
Founder SoccerChik by Laura Velasquez

How to get started

Book a call with Alejandro

After understanding your goals, Alejandro will create a customized strategy package.

Discovery & Strategy

You will get a personalized content roadmap and playbook.

Get results

Within a few months, you will become the go-to expert in your niche.

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How our personal audit and strategy works

Here are some of the steps that we must take to personalize your website audit & strategy:

  • You complete our discovery survey
  • We use that input to conduct competitor and market research
  • You receive a video with the summarized findings and recommendations
  • You get direct access to Alejandro to get input and insights on other ongoing personal branding efforts
  • You get a list of valuable topics you can cover in blogs and videos if you want to expand your baseline strategy
  • You get an analytics dashboard to measure and track the success of your strategy

On average, this process takes between three to eight weeks. Not because it takes that long to do the work but because of finding the time to execute these steps. 

When you engage us, likely, your calendar is not widely open. Although we wish this was the case, you might not be able to dedicate all your focus to this project.

Even though this process could theoretically be finished in a couple of weeks, in practice, it takes longer. 

We can only move as fast as you do. 

Blogs generating leads for our clients

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How we turn blogs into videos

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How do we measure success?

  • Time saved by sending blogs to prospects (avoid having several calls to qualify them)
  • Keywords you are ranking for
  • Time people spend reading your blogs
  • Leads captured from your blogs (by including direct and indirect CTA banners within these)
  • Blog engagement rate
  • Revenue generated from blogs

After we finish the content audit and strategy, you will have everything you need to start attracting, educating, and converting readers into growth opportunities.

Your investment in a content audit and strategy will be returned with the value of the traffic generated from the blogs we ghostwrite for you. And by the leads that will be generated through the customer journey that we optimize together. 

You make this investment once, and you will get a return for several years.

Pricing and deliverables

Website Audit & Strategy

Package
$ 25,000 Starting at (one-time payment)
  • Content audit
  • CTA banners design
  • Conversion strategy
  • Content sandbox creation
  • Educational email course ideas
  • Competitor and market analysis
  • SEO optimization recommendations
  • List of valuable topics and keywords
  • Customer journey map and optimization
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Book a call with Alejandro to see how this package could help you attract, educate, and convert viewers into growth opportunities

Frequently asked questions

After the initial discovery call, you will need to dedicate time to fill out our discovery survey, and dedicate at least 10 hours of your time for content interviews and record videos.

We can upload the content to your website if you’d like us to do so.

You can if you want to. But the goal of the interview is that we get your take on the topic we are writing about and we just organize your words in a way that these are optimized for SEO. That way, you don’t have to spend much time reviewing or editing.

We conduct research to better understand what are the common questions that people have in your niche. This is the same research process we use for our podcast guests, which has been praised repeatedly.

We will do so virtually on Zoom. 

This will depend on how much domain authority and traffic your website has. On the shorter end, you could see results in two weeks. On the longer end, it could take four to six weeks for a blog to get to the top search results and start generating leads.

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