Especially if you run a creative business.
The book will show you that your dreams of being creative while making money doing so can be achieved. And it can, and must, be achieved by having a great group of people working with you.
Flow: 5/5
Actionability: 5/5
Mindset: 4/5
Some of My Highlights:
“The investment to prepare the infomercial and pay for the airtime was a little over $40,000.”
“The idea was to test them with unlisted links on YouTube, watch the statistics on each to figure out how well they worked, and determined converted the best.”
“So here we are, Harmon Brothers, branding experts who didn’t even decide our own name.”
“Opinions are stated with authority and confidence, but not heat… and no one takes offense when their idea is rejected.”
“The amount of turnover is small, especially for a firm so young, so close to the founding, and so wildly successful. And most of those who leave continue to collaborate and maintain connections to the company.”
“A person to be hired is often brought on first as an independent contractor to work on a specific project, or sometimes as an intern.”
“A culture based on innovation needs a ‘lab’ to create and test ideas.”
“….all team members are expected at this meeting every Monday.”
“It should be pointed out again that this is the last official meeting of the week at Harmon brothers (on Monday).”
“….Harmon brothers compensation is mainly project oriented, not time oriented.”
“Whatever the retreat, Harmon Brothers always has one specific objective to accomplish at the retreat.”
“Celebrating wins is a critical part of a healthy culture.”
“…a bottom-up approach where those most directly involved in the work of the production would have the greatest control over the sharing out of the rewards for it.”
“Observed contribution to the project is measured not only by the management, but by everyone that participates in the project itself.”
“HALF of Harmon Brothers’ remaining profits are allocated as a bonus to the internal team members that worked that project.”
“So be an authentic fan of what you sell.”
“Those invited include the writing team, decision-makers of the client, Harmon Brothers team members, and documentary support staff.”
“Deadlines are one of the secrets to keeping the balance between creative freedom and work.”
“Creative control is all about trust – and it’s trust from both sides.”
“The mantra is one you’ll hear from at lot of people at Harmon Brothers: Sales first, art second.”