The book has a great mix of strategic and tactical advice.
Also, has a LOT of examples and templates that you can use to get started. It’s been a while since I’ve been so hooked with a non-fiction book.
Recommended for anyone who wants to build a business out of their online writing.
Flow: 5/5
Actionability:5/5
Mindset: 4/5
Some of My Highlights:
“The most popular answers, the one with the most views, upvotes, and comments, weren’t ‘answers’, as much as they were stories.”
“I focused all of my energy into making my answer the most relatable to whoever was experiencing (or wanted to experience) similar things in life.”
“That piece of feedback was harsh. But it was also the moment I learned the difference between ‘their’ and ‘they’re’-and I remembered it for the rest of my life.”
“The more unexpected the style, in the context of your category, the more likely you are to stand out.”
“If your story is reliant on the reader making it past the first few pages, then chances are, your story doesn’t need those pages.”
“Either the writer isn’t being specific enough about their category, or the content of their writing isn’t speaking specifically to their target reader.”
“Implied Credibility is how much ‘Better’ or ‘Worse’ your content is that everyone else’s in your chosen category.”
“The average column on a major publication receives less than 1,000 views.”
“The vast majority of contributing writers don’t get paid at all, simply because the volume they produce isn’t enough to warrant paying them.”
“The number of hours I spend consuming should never equal or exceed the number of hours I spend creating.”
“You don’t become a writer by reading other writers. You become a writer by writing- a lot.”
“The writers who become successful aren’t necessarily the most talented writers. The writers who become successful are the most consistent writers.”
“The minimum amount you should be writing and publishing new material online is once per month.”
“My true ‘recommended minimum’ however is to publish something once every other week.”
“Question everything. Nothing a creator does repeatedly is accidental.”
“Engagement Hacking is where you engage with the audiences of other writers, introducing them to your own writing.”
“The usual mistakes writers make here is they try to fit too many ideas into one single piece of content.”
“What makes these headlines so powerful isn’t that they’re ‘creative’ or ‘clever.’ They’re powerful because they are clear in their intentions.”