Nelson Velasquez
Personal brand vs Reputation: The main difference between your personal brand and your reputation is that you control your personal brand, while your reputation is influenced by the opinions of others, which you might not have control of.
A personal brand strategist is a professional that helps you develop a plan that goes in accordance with your situation and goals as a brand. It is a person who understands how to connect your personal brand to your intended audience.
To begin to understand the differences between these two terms, it is important to clarify both concepts. On one hand, self promotion is an activity, while on the other a personal brand is a set of ideas and emotions. However, while self-promotion is an “attempt” at showing something, a personal brand is the result of this attempt, plus many other factors.
Storytelling for personal branding is a great method to leverage any brand since it conveys emotion and information in a naturally digestible manner. A good story can improve your image by making a clear notion of your best attributes and achievements.
In this article, we explore examples of businessmen and companies that have learned how Youtube is an incredible way to develop their personal brand, connect to their audience and show them what they and their products or services are capable of.