Nelson Velasquez

Storytelling for personal branding is a great method to leverage any brand since it conveys emotion and information in a naturally digestible manner. A good story can improve your image by making a clear notion of your best attributes and achievements.

In this article, we explore examples of businessmen and companies that have learned how Youtube is an incredible way to develop their personal brand, connect to their audience and show them what they and their products or services are capable of.

A brand voice is a way a company or person expresses themselves. It communicates values, mission, and vision through tone, vocabulary, imagery, and other elements. It is composed of a personality or attitude towards the listener or consumer. You may find that a doctor speaks differently from a lawyer, a clown, or a soldier. People are bound to use a vocabulary and express themselves in a manner that goes according to their context, their purpose, and their audience.