Valeria Valle

To  begin to understand the differences between these two terms, it is important to clarify both concepts. On one hand, self promotion is an activity, while on the other a personal brand is a set of ideas and emotions. However, while self-promotion is an “attempt” at showing something, a personal brand is the result of this attempt, plus many other factors.
If you want to start building your personal branding on Instagram, it’s important you consider several aspects of this social media platform, such as: its audience, your niche, the different formats it allows and all the resources you’ll need to make original and valuable content.