The Practice: Shipping Creative Work

By: Seth Godin

This is a great book for anyone who wants to increase their creative output.

If you want to make change happen with your creations, this is the perfect book for you. If you want to get in touch with the Muse, this is your map.

Flow: 5/5
Actionability: 4/5
Mindset: 4/5

Some of My Highlights:

 

  • “Work, because it’s not a hobby. You might not get paid for it, not today, but you approach it as a professional.”
  • “The practice demands that we approach our process with commitment.”
  • “The important work, the work we really want to do, doesn’t come with a recipe. It follows a different pattern.”
  • “The practice is a journey without an external boss.”
  • “The Bhagavad-Gita says, ‘It is better to follow your own path, however imperfectly, that to follow someone else’s perfectly.'”
  • “Art is something we get to do for other people.”
  • “If you get good enough at throwing, the catching takes care of itself.”
  • “For the work we’d like to do, the reward comes from the fact that there is no guarantee, that the path isn’t well lit, that we cannot possibly be sure it’s going to work.”
  • “Art is what we call it when we’re able to create something new that changes someone.”
  • “Art is the generous act of making things better by doing something that might not work.”
  • “If you want to change your story, change your actions first.”
  • “We become what we do.”
  • “If we condition ourselves to work without flow, it’s more likely to arrive.”
  • “The trap is this: only after we do the difficult work does it become our calling. Only after we trust the process does it become our passion.”
  • “That’s because my best work involves doing things I’ve never done before.”
  • “Yes, you’re an imposter. But you’re an imposter acting in service of generosity, seeking to make things better.”
  • “Before you are a ‘bestselling author’, you’re an author, and authors write.”
  • “Because creative people create.”
  • “‘So far’ and ‘not yet’ are the foundation of every successful journey.”
  • “Trust earns you patience, because once you trust yourself, you can stick with a practice that most people can’t handle.”
  • “Our world is long on noise and short on meaningful connections and positive leadership.”
  • “Here’s an easy test for manipulation: if the people you’re interacting with discover what you already know, will they be glad that they did what you asked them to?”