Successful Personal Branding Case Studies
What can be achieved by hiring a personal branding agency or a personal branding coach?
On this page, we will show you the outcomes that can be achieved through personal branding services.
Case Studies
Personal Branding in the Health Benefits Agencies Industry (Small Business)
BCI Insurance Solutions is a Texas-based company that helps individuals and businesses to design and implement benefits programs.
They are one of the largest group and individual benefits agencies in the United States, and we have been working with them since 2019.
Some of the projects and ongoing services we provide for them include:
- Collaborate with the CEO to create internal and external pitch decks (BCI was acquired by Alliant in 2021).
- Create and launch a modern website (critical to improve user experience and SEO).
- Implement an organic content campaign to elevate the profile of internal subject matter experts and attract leads.
- Distribute monthly content via email and social media to keep clients informed about compliance updates.
The key goal we helped BCI accomplish was to improve its digital presence.
They have been a successful agency for decades, and it was critical to match their digital footprint with their real-world footprint.
The value of a modern website
A modern digital footprint is key for companies that want to stay relevant.
Also, it creates a whole new avenue of growth for companies who have been successful with “real world” initiatives
If you’ve been relying on events, cold calls, networking, direct mail, and other in-person activities to grow your business, investing in your digital presence can jumpstart the revenue growth of your business.
The website was key to having a good baseline for SEO efforts (more on this below) and to easily capture leads with forms and pages that are easy to navigate and understand.
Internal and external pitch decks
Pitching in a high-stakes situation, such as an acquisition, requires clear and concise communication that is tailored to the audience.
We worked with Mark Kennedy, the CEO of BCI, to create two distinct pitch decks.
One for internal stakeholders to explain the acquisition process and what that meant for each of them individually.
And another one for potential buyers to clearly communicate the value that BCI has as a company.
The project was a success, as BCI was able to retain all key stakeholders throughout the acquisition process.
Elevating the profile of internal subject matter experts
We created organic content for BCI to help position its internal subject matter experts (SMEs) and attract leads.
Thanks to these efforts, BCI now gets organic monthly visits for valuable keywords such as:
- Employee benefits problems and solutions
- Medicaid in Texas
- Open enrollment meeting
- Senate Bill 51 Texas
- And many others
It’s key to highlight that, given that we also created videos to match the written content efforts, they also rank on YouTube for some of these key terms.
In this industry, the sales cycle is long. Yet, many of their leads can be attributed to these organic efforts.
Also, we’ve been able to position their SMEs by creating and distributing content that features them.
Blogs generating leads for BCI
Videos to elevate SMEs profiles
Here is a video testimonial on what the process of creating that content looks like:
Here is a video testimonial on the return on investment you can expect from these efforts:
Monthly content creation and distribution
In industries that are highly competitive and commoditized, such as health benefits agencies, being top of mind is key.
It’s no secret that people buy from people they know, like, and trust.
Creating and distributing content monthly via email and social media is a low-cost and efficient way to build trust and stay top of mind with prospects and clients.
One of the key elements of this service is the level of trust we must first build with the internal subject matter experts and executives.
When we create and distribute content for them, they are entrusting us with the professional reputation that has taken them decades to build.
The professionalism in our process, communication, and timeliness is what gives our clients the confidence to let us ghostwrite content for them.
We have been sending weekly emails on their behalf for over four years and never missed a deadline.
This is why Kerstin Williamson, 1st VP and Director of Operations at BCI, trusts us and our process. Because we always deliver on our professional promises.
Here is what Kerstin Williamson says about working with us:
Here are some examples of the content we create and distribute for Kerstin:
Have questions about how personal branding could work for you?
So, you are not an executive at a multi-million dollar company and you are wondering if personal branding can work for you as well?
Here’s a case study of how personal branding can work for coaches and consultants with small teams who are below the million-dollar mark in terms of revenue and want to scale their business.
Personal Branding in the LinkedIn Coaching Industry (Solopreneur)
Candyce Edelen is the Founder and CEO at PropelGrowth.
She helps small and medium-sized B2B businesses build a sales pipeline through LinkedIn. Candyce provides a human-to-human social selling training to help her clients:
- Establish their presence on LinkedIn
- Use LinkedIn as a sales tool
- Post strategies to attract leads
- Develop a niche strategy to improve social selling effectiveness
- Use LinkedIn to attract and engage ideal prospects
She leveraged our ghostwritten blog services to build another source of leads.
PropelGrowth was already growing through social selling activities.
Candyce was looking to scale her business and engaged Latinpresarios to help create content to attract leads organically and make it less dependent on her.
The key goal we helped Candyce accomplish was to make her business less founder-dependent.
The value of ghostwritten blogs
Before our engagement, Candyce was already publishing blog content on her website.
Yet, these efforts were not generating organic clients.
There are the steps we took to change that:
- Conduct market research to understand what other successful LinkedIn coaches were doing
- Conduct keyword research to understand what her ideal clients were searching for
- Identify the topics that her ideal clients were searching for when they were close to making a buying decision
- Write and optimize the content for SEO and lead generation
The return on investment of our ghostwriting blog packages
In less than two months, Candyce had already 2x the investment she made in our services.
The best part is that the blogs we helped her create will generate leads for many years (because we focus on “evergreen” topics).
With a ghostwritten blog, the investment is made once, but you get the results and growth in (almost) perpetuity.
Here is what the organic traffic growth looked like a few weeks after working together:
Here is what the blogs we created together look like:
Here is what Candyce and Phil are saying about working with us:
