Personal Branding Strategy

If you want to start building your personal branding on Instagram, it’s important you consider several aspects of this social media platform, such as: its audience, your niche, the different formats it allows and all the resources you’ll need to make original and valuable content.
A brand voice is a way a company or person expresses themselves. It communicates values, mission, and vision through tone, vocabulary, imagery, and other elements. It is composed of a personality or attitude towards the listener or consumer. You may find that a doctor speaks differently from a lawyer, a clown, or a soldier. People are bound to use a vocabulary and express themselves in a manner that goes according to their context, their purpose, and their audience.