Some of the best examples of personal branding on YouTube in the B2B industry are Jocko, Supply Chain Secrets, Gusto, The Sasha Group, Moz, and Neil Patel.
These are examples of businessmen and companies that have learned how YouTube is an incredible way to develop their personal brand, connect to their audience and show them what they and their products or services are capable of.
As mentioned previously in one of our articles, a key consideration is that YouTube has become the second largest search engine, which means that ranking there will make it more likely for your ideal client to find you.
This is no surprise, considering the value of audiovisual content when it comes to education, marketing, and entertainment.
Another aspect equally important in branding is that people trust people, more than any company or institution. Creating valuable content that is both professional and personal is an excellent way to increase your performance in any area.
At the end of the day, those who go beyond their ways to be vulnerable and set themselves apart within any industry they compete in.
In this article, we will describe and analyze five success stories of B2B Personal Branding on YouTube Channels. From people who monetized their personal brand thanks to YouTube, to people who were already established but used this platform as a tool to amplify their scope of action and influence.
Contents
Examples of Personal Branding on Youtube:
Rob O’Byrne, Chain Supply Secrets
Rob O’Byrne is a business expert in the field of Supply Chain and Logistics located in Australia. As a consultant, he oversees “the operations of leading management consulting firms Logistics Bureau, Logistics Bureau Asia, Dawson Consulting and Benchmarking Success”.
However, as an author, educator, and SocialPreneur, he manages different projects oriented towards the spreading of valuable information and giving helpful guidance to those who need it. That is how his YouTube Channel “Supply Chain Secrets” came to be.
His Personal Brand
O’Byrne is focused on making his educational content the most accessible and understandable for anyone interested in Supply Chain and Logistics. The second you click on his channel, you can see that it is a source of knowledge and interesting information.
This is shown through:
- his charismatic personality, the warm color palette in his channel,
- collaborative attitude with his guests in the videos,
- the straightforward titles and descriptions,
- the different visual resources and graphics used,
- the business and/or professional attire is worn by everyone that appears in the channel,
- and more.
What he does
In his channel, you can find videos ranging from explanations of concepts to interviews with experts in different topics, tips on supply chain management, up-to-date industry analysis, recordings from conference speeches, etc.
What Sets Him Apart
Rob O’Byrne is a multifaceted man, with experience in different environments like an education in the army, his social work creating assistant jobs for people in the Southern Philippines through an enterprise called Virtual Done Well, his charitable endeavors, and his works as a speaker in different conferences.
His passion for teaching and leading is present in everything he does. His collaborations uplift his channel and his guests alike and provide different perspectives that make his channel and his brand integral and complete.
Also, everything he does probably has a lot of repercussions on how people perceive his performance as a consultant for businesses. His channel is a way to promote his service and have more exposure in his industry.
Neil Patel
Neil Patel is an NYT Best Selling author and expert marketer. With a focus and education on online marketing and SEO (Search Engine Optimization), he has founded several companies that launched him into world recognition.
He now helps thousands of people all over the world through his consulting services, the many tools he has created, and his marketing school.
His Personal Brand
Neil Patel’s brand is easily recognizable for those who have gotten familiarized with his face and head, which he strategically puts in everything he does (even the icon in his webpage).
He also makes sure to have a consistent image with the orange and white color palette, his use of thin and elegant fonts, and a casual wardrobe, which goes in line with his affable personality and his knowledge of the digital world.
If you are interested in learning more about these elements and how they enhance a Personal Brand, make sure to check our article on What is a Personal Brand Voice.
What He Does
His videos are mainly composed of tips and tutorials on how to improve performance in digital marketing. Many of the topics discussed in his channel are broken down into short-form videos so the information is distributed in easily digestible pieces.
What Sets Hm Apart
Without a doubt, what makes Neil Patel stand out is the knowledge that he has managed to gather over the many years of experience in entrepreneurship and marketing. This talks a lot about his passion for decoding the secrets to improve all marketing efforts and make companies more profitable.
Which is exactly what he shares in his channel!
Furthermore, his excellent use of all social media, his resolution to build his personal brand, and making a company out of his name is part of his success.
Jocko Willink
Willink is an author, business consultant, and former Navy SEAL. Mostly known for his co-authorship of the book “Extreme Ownership: How U.S. Navy SEALs Lead and Win”, he has gathered recognition for his many achievements as a naval officer and currently as a podcaster.
His Personal Brand
Jocko Willink is someone who lets his tough looks speak for himself. With only clicking on his channel, you will quickly notice a consistent theme with the way he presents himself.
With his black and white aesthetics, he shows how serious and disciplined he is, which is the same tone you would get from watching his clips and his other social media.
What He Does
His YouTube channel is devoted to his podcast co-hosted with Brazilian jiu-jitsu practitioner Echo Charles.
In fact, the channel itself is called “Jocko Podcast”. He posts full episodes of his interviews with different people from a diverse range of fields. Such as:
- Jocko Podcast 272 w/ Tulsi Gabbard. We Are Stronger Together. America and Aloha.
- Jocko Podcast 219 w/ Rose Schindler: Auschwitz Survivor. Never Give Up Hope
- Jocko Podcast 37 w/ Vietnam Vet Navy SEAL Roger Hayden | War Stories
He also uploads clips and motivational content.
What Makes Him Different
In many ways, he has become a source of leadership advice and motivation for many people around the world.
His tales and speech on discipline and ownership resonated around the world, which is something that he learned from his experiences as a Navy SEAL. This is a great example of someone who created a platform and made a business take off with it.
Moz
Even though it is a company brand, many who have been following Moz since their beginning know that the brand practically started as Rand Fishkin’s personal brand.
His whiteboard Fridays were the main event of the Moz channel. He was able to jumpstart the company brand through his personal brand, and then transition it by letting it grow on its own.
Individuals are not the only ones winning the game in B2B branding that use YouTube to impulse their careers.
Moz is a company that offers a set of resources dedicated to analyzing, accompanying, and optimization of websites with SEO resources and knowledge.
Founded by Rand Fishkin and Gillian Muessig in 2004, this company has been leading in this field for a long time.
Brand
Moz is recognized for being part of the early wave of companies that learned to figure out the Internet and how to use it for profitable purposes. Since then, they have become masters and leaders in their craft.
Nothing shows these attributes more than the image of a teacher. That is why their YouTube channel is filled with videos that show their workers talking about SEO in front of whiteboards.
Another important element of their brand is their mascot Roger Mozbot, the robot that depicts the technological and friendly aspect of their profile as a company.
What They Do
The channel offers a handful of content on marketing, SEO, clips from conferences that go in line with the topic. They also share tutorials on how to best take advantage of their tools and services.
What Sets Them Apart
As pioneers in their field, it is impossible to not have an advantage in their market. However, it is not all that is attributed to their success.
Their hard labor to diversify their mission into different products and to stress the importance of their service through teaching it on different platforms is key to their story.
Their passion for what they do has led them to share their knowledge with as many people as possible. They even created the event MozCon, where people all over the world attend to gain and share experiences about the SEO industry.
Gusto
Gusto is another example of a B2B company that uses YouTube as a complementary tool to promote and share knowledge around their service and industry.
In this case, this is a platform that automates and simplifies payroll, benefits, and HR in companies, while also providing expert support. This management system was born in 2012 with the name ZenPayroll.
Brand
Their brand is represented by their product, which is the platform dedicated to simplifying processes. Their webpage, as well as their channel, are simple, but informative, which is exactly what people would expect from a service like this.
What They Do
Gusto uses their channel as a way to share content created to do things that include: explanations of basic concepts regarding their service, commercials, tutorials, and more. For example:
They currently upload the episodes of a live show called On The Margin, in which Caleb Newquist, Editor-at-Large, and Will Lopez, Head of Accountant Community, “discuss the latest accounting news in their bi-weekly online show.”
What Sets Them Apart
This company stands out because of its product. However, they go the extra mile to create a community and keep in touch with an important part of their niche: accountants.
Their self-awareness shines in the work they do with the live shows on their YouTube channel, where they have connected with the very people that benefit and work on systems like the one the company offers.
The Benefits Of Personal Branding In YouTube
YouTube is a place where people have the potential to go above and beyond and prove themselves while providing value to their consumers. This makes it a great way to develop a personal brand with the potential of creating high educational value.
Something that these examples have in common is that these YouTube channels rely on the passion of each person, and not the products they sell.
This goes to show how authenticity and consistency have been the key to the success of many of these individuals.
Some have made a brand out of their name, like Neil Patel and Jocko Willink. Others boost their already existing brands with their channels, like Supply Chain Secrets and Gusto.
The important element is to dare to take the first step, and have the discipline to stick to the craft. If you are curious about what your channel could look like and want to embark on the journey of creating a personal brand, book a call with us and find out if Latinpresarios is the right fit for your goals.
