Flow: 5/5
Actionability: 5/5
Mindset: 4/5
Some of My Highlights:
“How You Feel Affects How You Think”
“This is why writers need a strict routine which gives them the best possible chance to be in a pretty good mood for work.”
“Try Things At Least Twice”
“As people get older, they start to decide whether they like stuff based on their first experience.”
“You see, if you keep up your road work and eat all the foods you should eat every day, you won’t have much room (or much inclination) to load yourself up with junk.”
“Here is something to remember: DEFENSIVE BEHAVIOR INVITES AGGRESSIVE ACTION.”
“You can see how nothing stood in the way of what Gary felt was important to his life and to sticking to his routine. He really did prioritize well and had insane focus.”
“Carry yourself with confidence (not arrogance) in everything you do and people will respond in a good way.”
“When it comes to making money, attitude is the most important thing of all.”
“…the first and the most important thing you must learn is what people want to buy.”
“And, if you want to be a top notch marketing man, you have to know how it is. How it really is. Not how people (or you) wish it was or how they think it is. No. You must become a ‘student of reality.'”
“Having something to upsell customers will always beat trying to make your website look fresh and upgrading to 3d buy buttons.”
“Recency – The more recently a person has purchased (by mail) something similar to what you are selling, the more receptive he will be to your offer. Get ’em while they’re hot!”
“The lesson here concerns control. Can you imagine how disastrous it would be if a patient could tell his surgeon how to do the operation?”
“It’s basically a mental block people have to being able to hand over money unless they see an immediate payoff.”
“We often try to convince others and ourselves that we are something we are not, something we have an idea we ‘should’ be.”
“Instead, believe in numbers. For example, if everybody you talk with says they like plays more than movies, and yet the numbers say that 10,000 times more people buy movie tickets, then you believe the numbers!”