Top 5 Best Blogging Services for Small Business Owners

If you want to grow your revenue, you might want to consider blogging services for small businesses.

Even if you are a great writer, there is a limited amount of tasks that you can complete each week.

Also, according to Worldometer.com, more than 8 million blogs are published daily. 

This number keeps increasing as more individuals and businesses recognize the benefits of blogging services for small businesses.

I’ve written and edited hundreds of articles that have generated more than 2 million impressions, hundreds of thousands of clicks, and millions in revenue.

And I want to help you find blog writing services that align with your content marketing goals. 

I’ve been able to become a trusted source of expertise related to personal branding and ghostwriting because I shared unbiased content so that you can make an informed decision.

All the companies I will list here are my direct and indirect competitors. 

And I have no problem doing so because I know I’m not the only writer in town.

In this article, I will share with you several different types of service providers. We will cover:

• Services that can help build an in-house team, or develop the skillset, to write great blogs. 
• Services that focus on delivering a comprehensive blog content marketing strategy. 
• Services that focus on delivering blogs at a low cost. 
• Services that focus on allowing you to find the best blog writing freelancers. 
• Services that focus on allowing you to build a partnership with premium ghostwriters. 

All of these blog writing services have pros and cons. And different price points as well.

We will cover all of these and a list of questions you should ask each service provider before parting with your hard-earned money. 

Why should small businesses leverage blog writing services?

Here is why so many businesses and professionals are using blog writing services:

• “Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.” (DemandMetric)
• “Businesses that blog get 55% more website visitors than businesses that don’t.” (HubSpot)
• “Blogging is the third most common content marketing strategy, after video and eBooks.” (HubSpot)
• “Marketers who prioritized blogging received 13X more ROI than companies that did not in 2019.” (HubSpot)

If you are looking for the best blogging services for small businesses, it’s likely that you have tried some of these and have been burned.

Here are some reasons why you might be searching for a new blog writing service:

• You haven’t been able to find a reliable, high-quality blog writing service that can deliver consistent results within the agreed-upon deadline.
• You are finding it hard to maintain a consistent tone and voice across multiple blog posts to build brand identity and recognition.
• You get baseline content that does not reflect your level of expertise in your niche and industry. 
• You find it challenging to manage communications and feedback with the blog writing service to ensure expectations are met, and issues are addressed promptly. 
• You don’t always know how to measure success for each blog writing service provider. 
• You are unsure about what you should be looking for to measure quality before you hire someone and end up wasting your time and money having to rewrite the blog delivered to you. 

You are in the right place if you’ve faced any of these challenges. 

Who is offering the best blogging services for small businesses?

To find the best blog writing services, you must first determine the goals you want to achieve with your blogs.

If you want to publish content consistently, you might want to go with a low-cost blog services provider.

If you want to get more clients through your blog, you might have to invest more and work with a content marketing agency or a premium ghostwriter. 

Let’s go over each of the options available so that you can determine which is the best blog writing service on your own.  

Build an in-house blog writing team

The truth is that you might not need blog writing services. 

You can build an in-house content team. That’s basically what I did as I learned how to write online and created a process I can teach to those who work with me to create similar results. 

The best in the business at helping businesses build in-house content marketing teams so they don’t have to rely on outsourced agencies is IMPACT.

The investment will depend on the size of your business.

•  For small businesses (less than $2.5m in revenue), the expected total investment is $99,000 over 18 months. 
• For mid-size businesses ($2.5m to $50m in revenue), the expected total investment is $180,000 over 12 to 24 months. 
• For large businesses (>$50m in revenue), the expected total investment is at least $240,000 over 12 to 24 months. 

And you also have to include the salaries of the recommended hires (content manager, writers, etc.)

If you’d like to learn more about the approach, I’d recommend starting by reading Marcus Sheridan’s book, They Ask, You Answer. The book covers IMPACT’s content philosophy.  

In full transparency, I follow their methodology, have done many of their conferences, and attended their conferences. A big component of the strategies I implemented is thanks to what I’ve learned by working closely with them. 

This is the option that requires the highest investment in time and money. 

Let’s go over the next option. 

Hire a content marketing agency

A content marketing agency, ideally, should become a partner in the success of your business. 

They should deliver on their promise of helping you grow your business through a content strategy.  

They should work with you to create a strategy, a content creation process, and a way to measure and track progress. It’s the next-best option to having an in-house team. 

The investment will also depend on the size of your business, as there are agencies of different sizes. 

You can expect to pay around $10,000 for strategy, and between $1,000 to $10,000 per month on execution, depending on the number of blogs that are being created each month. For more in-depth information, you can review Siege’s media pricing guidelines. 

Also, if this is the route you want to explore, check our article with an overview of 5 of the best content marketing agencies. 

Work with a blog writing agency

A blog writing agency is a great option if you want to check the box of creating content. 

But don’t expect much from that investment. 

Do you really think a $97 blog will compete with a $1,500 blog? 

If you go over the Content Pit’s pricing page, you’ll see that a 2,000-word blog is priced at $97. On the other hand, Siege Media estimates that a blog with copy, design, and editing is priced between $1,500 to $6,000. 

Which blog do you think will rank first on Google and provide a better user experience for the reader?

Now, there is nothing wrong with leveraging low-cost blogs, but don’t expect high-quality to go in line with low-cost. 

Some of the blog writing agencies you might want to check out are:

• Express Writers
• iWriter
• SEOBulter

The way I would recommend using these services is as a baseline. You would need someone in your team to work with an in-house expert to increase the value of that blog. 

For example, you could get ten 2000-word blogs from one of these agencies by investing $1,000 and then have someone in-house turn those into more valuable pieces by editing the blogs, adding graphics, and including more detailed information. 

Find a blog writer in a freelancer marketplace

By outsourcing your content creation to a freelance writer, you can benefit from their expertise and save valuable time. 

And, the best part is that you can retain as much control as you desire throughout the entire process.

With this approach, you can post a job and review applications to ensure you select the right candidate for the job. Although you will be responsible for managing the writer, you can have peace of mind knowing that you have the final say in every aspect of the content creation process.

While there may not be a formal pre-screening process, the marketplace will provide you with reviews and feedback from previous clients to aid in your decision-making process. This self-service approach allows you to choose the right writer for your specific project and needs.

When they go with this approach, I’ve recommended to clients to hire several for the same project and keep the one who does the best job. 

Also, if you find that there are others that are a good option, keep their contact information in case you need them in the future. 

The goal is to build a long-term relationship with a few writers that you can trust and will get the job done. 

The challenge with this option is that they might not take ownership of the full process. You might have to come up with the images and design for your blog, as well as upload it on your website and track its performance. 

Here are some popular freelancer marketplaces:

• Fiverr
• Upwork

The investment will be similar to the blog writing agencies. You can find freelancers that go as low as $10 per blog. 

The upside of going this route is that you might be able to find a diamond in the rough. The probability is low, but it’s always a possibility if you want to take that chance.

Find a blog writer through your network

Finding a blog writer through your network can bring great value to your content creation efforts. 

A referral from someone you know and trust can give you access to a writer with a proven track record of delivering quality work. 

Additionally, your network may include individuals who are knowledgeable about your industry or niche, which can help ensure that the writer you hire understands the topics you want to cover. 

Building a relationship with a writer through your network can also lead to a more collaborative and successful content creation experience, as you both have an established level of trust and understanding.

This is basically the same as going to a marketplace. But instead of finding a freelance writer there, you’ll rely on your network and benefit from the established level of trust. 

So which one is the best?

The best will be determined by your goals, budget, and timeline. Here’s a summary of the pros and cons of each option covered in this article:

Blog writing services FAQs

How do I get my blog noticed?

There are several ways to get your blog noticed. 

One option is to get it to rank top 3 on Google for any particular keyword to get clicks. You can also share it on social media, with a strong caption, to draw attention to it. A third option is to share it with your email list. And you can also pay for ads that drive traffic to your blogs. 

How long should a blog post be?

A blog post should be as long as necessary to achieve its purpose.

In general, if you want your blog post to rank well on Google, it is recommended to aim for 1,800 words. If you have shorter blog posts, make sure that you are getting these noticed in other ways because they will likely not rank well on Google. 

Should I hire a writer for my blog?

You should hire a writer for your blog if you are not a writer or if you don’t have anyone on your team that can write for your blog.

In this article, we have shared several options that are available if you want to hire a writer for your blog. 

How much should I pay for a 500-word blog post?

The price of a 500-word blog post, as we’ve explored in this article, can vary widely.

It can be as low as $10, and on average, it will be between $50 and $100. Yet, the price will be affected by the writer’s experience, and how much ownership they take on the desired results the blog is trying to achieve. 

How much does a 1000 word blog post cost?

The price of a 1000-word blog post can vary widely depending on many factors.

It can be as low as $50 if you work with a blog writing agency or freelancer, and as high as $6,000 if you work with a content marketing agency or a premium ghostwriter. 

How much do blog writers charge? (Include blog writing rates)

Blog writing rates can vary widely depending on many factors, as we have explored in this article.

It can be as low as $10 for a blog post, and as high as $6000. The price will be in line with the quality of the writing and the elements included in the blog (images, designs, infographics, etc.). As we’ve said before, when determining how much to pay for a blog, remember you always get what you pay for. 

Best blog writing services USA

In this article, we have included some of the options that could be considered within the best blog writing services in the USA.

You should always consider exploring: writing skills development, content marketing agencies, blog writing agencies, freelancer market places, as well as individual freelancers. In each of these, you will find great options.