How Much Does Ghostwriting Cost? 3 Key Variables

Alejandro Sanoja

Alejandro Sanoja has been named 1 of the 6 personal branding experts to follow in 2022. He is a TEDx and bilingual speaker, an award-winning MBA, and a guest lecturer at the C.T. Bauer College of Business.

If you are wondering how much does ghostwriting costs, you are in the right place. 

In this article, I will share the different ghostwriting rates in the market so that you can understand what you are expected to pay in ghostwriting fees if you want to work with a ghostwriter. 

This guide is focusing on blog and online content ghostwriting. 

If you are looking for book ghostwriters, I’d recommend checking out Scribe Media, as they are the best in the business for nonfiction book ghostwriting, and their ghostwriting rates are between $25,000 and $250,000. 

Specifically, I will focus on online content ghostwriting for businesses that want to leverage a content strategy to attract clients and grow their revenue.

 

Blogging for a Business Blog Banner Promo

 

How much does ghostwriting cost for a business?

 

The cost of hiring a ghostwriter depends on many variables. 

It could be affected by the type of content, the experience of the ghostwriter, and the expected results from that piece of content. 

The price might go up if you want to ghostwriter to take care of elements such as images, hyperlinks, banners, and other content elements. 

 

How much does a blog ghostwriter cost?

 

For blogs, the ghostwriting rates are between $10 and $6,000.

I wrote an article that explains the differences between all the blog ghostwriting price points. Essentially, the low-cost blog is not going to do much for your business and overall presence, and the premium content is likely going to help you attract more clients to your business. 

You can learn more about the pros and cons of each blog writing service in this blog writing services comparison I wrote.

 

Landing page ghostwriting prices

 

Landing page ghostwriting rates can go from $50 to $3,00 or more. 

Landing pages are key, and high-value assets, because that is usually where you convert readers into email list subscribers or clients. 

Investing as much as you can into them makes sense because, when done correctly, the ghostwriting fees you pay are actually an investment that should generate a positive return. 

If you create a landing page to explain your professional services (here is a personal example), and you have high-ticket services, then it’s a no-brainer to make sure you have a top-notch landing page. 

And great landing page combines storytelling, copywriting, design, and customer research, to make sure that whoever lands there feels understood and will be prone to taking action to solve their problem. 

 

How do I find a ghostwriter for my blog?

 

A great place to start is my best blog writing services guide for small business owners.

There, I share unbiased information about the different kinds of companies and freelancers that can write content for you. 

Essentially, there are three main options:

  • You can build an in-house team of content creators in your company
  • You can partner with a content marketing agency
  • You can work with freelancers

In the article, I go into the pros and cons of the different options as well as what you can expect in terms of the value each will create for your business. 

With all that information, you can make smart business decisions about how to use your marketing budget.

Also, feel free to check my blog ghostwriting packages, and if interested, book a call to discuss your content strategy. 

“It’s not always easy for entrepreneurs to find the time or mental energy to write all of this content themselves- especially if they’re juggling other business tasks. That’s why more and more entrepreneurs are turning to ghostwriters to take the pressure off themselves.

A professional ghostwriter can provide what many entrepreneurs lack: an extra set of eyes, ears, hands, and ideas…and of course…expertise.” – Rick Martinez, Former CEO turned Ghostwriter

Why are ghostwriters so expensive?

 

As you’ve seen in this guide, ghostwriting rates can vary widely depending on factors such as the writer’s experience, the scope of the project, and the required research level. 

Some ghostwriting services offer standardized packages with set prices, while others may charge by the hour or project.

In general, ghostwriters can be expensive because they are offering a high level of expertise and customized service to their clients. 

Ghostwriting requires strong writing skills and the ability to capture the client’s voice and vision for the project. Additionally, ghostwriters may need extensive research or interviews to gather the necessary information for the project.

Some ghostwriting fees may be based on a per-page or per-word rate, while others may be based on the project’s overall scope. Ghostwriting packages may include additional services such as editing or proofreading, which can impact the overall cost.

When considering how much ghostwriting costs, it is important to factor in the value that a high-quality ghostwriter can provide. A well-written book, article, or other content piece can be a valuable asset for you and may increase your field’s visibility and credibility.

While ghostwriting rates may be higher than some other writing services, a skilled ghostwriter’s value may make the investment worthwhile for clients seeking to build their personal brand or establish themselves as experts in their field.

 

Blog Content Packages Blog Banner Promo

 

Is it legal to hire a ghostwriter?

 

Yes, it is legal to hire a ghostwriter.

Ghostwriting is common in many industries, including publishing, journalism, and business. 

When a client hires a ghostwriter, they are essentially paying for the ghostwriter’s time and expertise to produce written content on their behalf.

It is important to note, however, that the client retains the copyright and ownership of the content produced by the ghostwriter. This means that the client has the right to publish and distribute the work as they see fit, and can attribute authorship to themselves if they choose to do so.

It is also important for clients to ensure that the ghostwriting arrangement is clearly outlined in a written contract, which should specify the scope of the project, the timeline, and the payment terms. 

This can help to avoid any misunderstandings or disputes between the client and the ghostwriter down the line.

Overall, hiring a ghostwriter is a legal and legitimate way for clients to obtain high-quality written content, build their personal brand, or establish their expertise in their field.

 

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