Everyone has a reputation, but not everyone has a personal brand. Learning how to build an online personal brand is the intentional act of defining the reputation you want to have and taking action to make sure that everyone who interacts with you leaves that interaction with the right impression.
In the digital world, those interactions can happen directly with you or with the content and digital assets you own (website, social media profiles, etc.).
Building a personal brand, in many cases, is associated with self-promotion and fame. While there are certain instances where that is true, this is not how or why I build personal brands.
For me, a personal brand is about the value you can create for others. You should promote your ideas with the goal of creating positive change for whoever interacts with them.
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Why We Build Personal Brands
I believe that our business should support our lifestyle instead of having to build our lifestyle around our business.
Yes, we all need to make money to put food on the table and have shelter. But business success cannot come at the sacrifice of your lifestyle. That kind of success is meaningless.
You’ve probably experienced something similar. You decided to start a business to have more freedom and flexibility, and ended up working more hours than before.
And at first, you were OK with that. You knew it was part of the initial effort of getting your business off the ground. But when will it end?
When will you be able to make more money while working less so that you can use your time for other activities other than working?
Don’t get me wrong, I love working. I get energized by facing professional challenges. But I also want to have time to exercise, read, write fiction, spend time with my daughter, do improv comedy, play board games, and do many other activities.
As an ambitious professional, I’m sure you also have many other activities that you’d like to engage with.
Sometimes, your business can get in the way. If you have a consulting, coaching, or small business, it’s likely that you are doing most of the sales and marketing activities yourself.
This was my case. I had been able to, on two separate occasions, build consulting businesses from $0 to $100,000+ in less than two years. In both of those cases, I hit a wall because I was doing everything. Marketing, prospecting, selling, delivering the services, accounting, and anything else that was needed.
And I saw no way out of this rat race.
Until I learned about the They Ask, You Answer, and Story Brand methodologies and understood that there was a better way to build a business as a consultant.
I decided to commit to these methodologies, and we now have more than 1,500 organic visitors monthly.
We constantly book calls with potential clients without me having to do any marketing, prospecting, or selling. I don’t have to worry about where my next client will come from and can charge what I know I’m worth because I have an endless supply of potential new clients.
Latinpresarios is growing on autopilot thanks to the organic content we have created. It is likely that you are here, reading this and qualifying yourself because you landed on our website through an organic search. We did the work once of creating the content and are seeing the results in perpetuity.
We build personal brands to help you grow your business on autopilot.
The personal brands we build are magnets that will help you attract and educate your ideal clients. So that you can spend less time prospecting and selling, and more time actually helping your clients solve their problems.
While our process can create value for any business and professional, it is best suited for solopreneurs or small businesses with small teams because we will be able to automate certain activities through the creation of content.
If you are reading this, you have experienced the value of our process. It’s likely that you have taken these steps:
- Searched for something related to personal branding services and landed on one of our blogs or videos
- You then visited our services and pricing pages (because it’s likely you are close to making a buying decision about your personal brand)
- After that, we guided you to this blog
All of this has happened asynchronously. Without the need for a human from our company. We attract thousands of people to our website every month.
We create our content in a way that attracts and creates value for anyone who wants to build a personal brand and become a thought leader in their niche.
Some consume our content, get value from it, take action on it, and are satisfied with that. Others want to take it to the next level and get help with their personal branding efforts.
Only those who are ready to invest in their personal brand will get to the next step (booking a call). This makes sure that we only spend our time talking with people who have a high likelihood of becoming a client.
We want to help you achieve the same result.
The Process of Building a Personal Brand
There are two main phases of building a personal brand and we will cover each in detail. The phases are:
Our engagement can be as simple as working with you to help you make some changes to your website and existing content to maximize the blogs you have already created. And ghostwrite the baseline blogs you’ll need to implement a content strategy that helps you attract, educate, and convert website visitors into paying clients.
Or as complex as working with you for a whole year, or more, to position yourself as the go-to thought leader in your niche.
Below we’ll list all the elements that should be covered to build a strong personal brand, as well as the timeline and overall price.
Content Audit & Strategy
In the audit, we’ll ensure that all the blogs you’ve written rank in the top 5 for some of the keywords it is already ranking for. This is low-hanging fruit.
We will also map your ideal customer journey with goals, milestones, and key performance indicators that we will track to make sure that each step we take is getting us closer to positioning you as the go-to thought leader in your niche.
Price: As you see on our pricing page, this part of the process starts at $5,000.
Timeline: This can take as little as a couple of weeks and as much as eight weeks.
If it takes longer, it’s not because the work takes that long. It usually takes longer because of the difficulty of finding time to schedule meetings, workshops, and receive your feedback on the work we do.
Customer’s Journey Map
You might already have one. If that is the case, and it’s working, then we will just help you attract more people to that journey.
If you haven’t defined one, we will help you do so and build a dashboard that allows us to track it. Basically, we want to see how people are moving from searching to consuming your content to booking a call with you.
Website
Without a good website, it’s difficult to achieve everything we’ve mentioned so far.
In the ideal scenario, you already have a great website that includes the following elements:
- WordPress website
- More than 75 on-page SEO score
- More than 0 Domain Authority
- Mobile friendly
- Decent site speed
If one of these elements is not present, we will likely need to do a website redesign. If that is the case, the price of website development starts at $10,000 and will go up depending on the number of pages and functionality that the website requires.
Topic Selection
This is our favorite part of every engagement. Here we build the list of topics we want to rank for through the content we create together.
Using the niche selection as a baseline, we will conduct more profound research to identify the topics we need to cover to ensure we attract the right people to your website.
Some of the variables we use to pick topics are:
- Search volume
- Search difficulty
- Cost per click
- Search intent
Once we have conducted the research, we will schedule a meeting to review the list with you. Together, we will pick the topics that will be prioritized.
We can also include topics that come from customer insights that you might have from current clients or the meetings you conduct with prospective clients.
Content Creation Process
We want you to be efficient and effective with the way you use your time.
For that reason, we simplify the content creation process. In this phase, we will go over the steps we take to create content and where your input is needed.
We will also create options for the baseline design and production components of the video. We don’t want you to spend a lot of time reviewing every single piece of content we do.
For that reason, we help you pick the baseline elements once (video intro, outro, music, transitions, etc.). Then, all the content we create will follow the guidelines that are established here.
That way, you won’t have to review every single video.
We will also go over the steps you’ll need to take to work with the teleprompter app we use and decide the background you’ll use to record your videos.
Basically, we want to measure twice but cut only once.
YouTube Creation + Intro Video
If you don’t have a YouTube channel, we will help you create one. Also, we will create an introduction video that we can use as the home video for your channel.
This video will help us do a sample run of the recording and production process.
Strategy Summary
The main component of our strategy, what we do differently than most personal branding agencies, is the topic selection and content creation process.
Ideally, we can jump staring into this step after the discovery. We can’t do so if you don’t have a website or a customer’s journey map.
Content Creation & Optimization
This is where we create and distribute the content that will position you as the go-to thought leader in your niche.
Price: As you see on our pricing page, the price of this part of the process represents a $1,000 monthly investment. This is the fee for each content package. We recommend that you create at least two pieces of content per month. That would be a monthly investment of $2,000.
Timeline: Finalizing a content package can take as little as one week and as much as four weeks.
If it takes longer, it’s not because the work takes that long. It usually takes longer because of the time it takes you to give feedback and record the videos.
Monthly Content Creation
Each of our content packages includes:
- One blog of at least 1,800 words
- Uploading the blog to your website
- Creating an easy-to-follow process for you to share the content on LinkedIn
- Making the necessary changes to rank the content #1 on our target keywords
Our work is not done when the content is created. It is done when the content is attracting your ideal clients. We measure this with keyword ranking and clicks.
Part of the work of our content package is monitoring each piece of content to make tweaks and updates until it is ranking well.
We can create as little as one content package for you or as many as are required on a monthly basis. We recommend at least two monthly to show consistency to the Google and YouTube algorithms.
Distribution Recommendations
We will also create a document where you can easily find the video files, as well as some caption recommendations so that you can share the content on LinkedIn.
We will also recommend the level of engagement you should have on LinkedIn if you want to use the platform as another channel to attract clients and build relationships.
Data Analytics (Search Console + Ubersuggest + GA4)
As I mentioned before, our work is done when the content achieves the goals we set out to accomplish.
Therefore, we create robust data analytics dashboards to make data-driven decisions.
We use Google Search Console to monitor the traffic each blog is generating on a daily basis.
With Google Analytics 4 and Looker Studio (formerly known as Google Data Studio), we set up a dashboard to monitor all the main checkpoints of your customer journey map.
And with Ubersuggest, we monitor the ranking of our targetted keywords.
Optimization (Content + Customer Journey)
Once those dashboards are in place, we check them on a weekly basis to make sure that we are maximizing the value of the content we create for you.
This is where we identify opportunities to create videos for your landing pages, educational pieces of content to increase conversions or any other change that is necessary to make sure that we are turning traffic into appointments.
Content Creation & Optimization Summary
This is when we walk the talk.
We implement the strategy, and we don’t stop until we accomplish the goal of positioning you as the go-to thought leader in your niche. The main component of our strategy, what we do differently than most personal branding agencies, is the topic selection and content creation process.
We can’t jump straight into this step, though. Before we start creating content, there must be some basic discovery and a well-defined strategy.
The scope of this phase will change depending on how many pieces of content are required to make sure you dominate your niche.
Summary of The Personal Branding Process
The scope of our engagement will change depending on where you are and the goals you want to accomplish.
If you want to explore what an engagement with us could look like, let’s talk.
How to Build an Online Personal Brand by Working With Latinpresarios
Our services create the most value for high-ticket service-based businesses. Usually, consultants and coaches.
The two main benefits of working with us are freeing up your time and creating a predictable growth engine.
If your business is an excellent source of income, but you have lost a bit of the initial passion you had because you are working all the time, we can help. If you’d like to have more time to work on your health, spend with your family, or even just take some time off, we can help.
Our systems will allow you to spend significantly less time in prospecting and sales activities. The content we create will attract and qualify buyers. You’ll only meet with highly qualified prospects.
The other great benefit our system can deliver is having a predictable growth engine. What this means is that you’ll be able to project, with confidence, the revenue that you’ll be generating in the upcoming months.
Also, you’ll have a clear understanding of what steps you need to take if you want to grow your business.
The two main variables that will determine the growth of your business are the traffic you are generating to your website and how many of those visitors you are converting into clients.
With content, we can increase both of those variables. Thanks to our data analytics dashboards, we can clearly identify growth opportunities, such as creating content for new keywords or creating explanatory pieces of content and videos to increase the likelihood of a visitor booking a call with you.
Whenever you are ready to explore how we can create value for you and your business, book a call.
