Creating a powerful signature space for your brand starts with how you design your home office.
A well-thought-out office space can boost productivity, reinforce your personal brand, and even impact your success.
But how can you achieve this? What do you need to do?
As always, the answer isn’t formulaic. Instead, it depends on the context and setting.
Ultimately, though, getting it right can boost your personal brand and help you do things with your business you never thought possible.
Here are 8 tips that can help you design your home office in line with your personal brand.
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Add A Hero Piece to Your Home Office Design
One of the first things many CEOs do when they arrive at a new company is add a hero piece.
They want to be surrounded by items and objects that serve their purposes and leave them feeling powerful.
The form this takes depends on you. For some people, it means adding an object that symbolizes power or success. It could be an award, a rare book, or something in between. It could also be a unique piece of tech that allows you to do things that most other business leaders and founders can’t do (at least not yet).
For many, it’s as simple as wearing an Oura ring or something like that.
Use Power Lighting
You can also create a powerful signature space for your personal brand by using power lighting.
Getting the setup right can emphasise everything you want to draw attention to.
For example, you might want to choose layered lighting when you design your home office. This improves the warm ambiance of the space and makes it feel inherently welcoming.
You could also go for more natural light. The best way to get this into an office space is through skylights. But if that’s not possible, you could always opt for full-length windows if you have the budget.
Lighting isn’t usually something CEOs and personal branders think about, but it can have a deep effect on psychology.
Just small changes can adjust how people perceive you.
Use A Command Setup
Another approach is to use a command center setup.
These are popular because they provide a combination of ergonomics and dominance, just what you need if you want to master your industry.
For example, combining a standing desk with a leather chair can be a great way to communicate power. This arrangement allows you to stand up (which suggests health awareness), but it also oozes comfort and fashion, which are also status symbols.
Using multiple monitors is another approach you could take. Having several displays where you can track all the important information is another sign that you’re someone who cares about power and control.
These setups are particularly relevant in tech settings. Entrepreneurs who surround themselves with the latest gadgets put themselves in a powerful position to understand incoming information feeds and know what to do next, including making better decisions.
Add A Signature Scent
Adding a signature scent could be another way to power up your personal brand and the space you use.
Subtle aromas are often enough to change client psychology and make them more conducive to whatever you have to say or offer.
Sandalwood is a classic, but you don’t have to go in this direction. Ideally, you want the scent to reflect your personal brand and what you want to sell.
For example, stress management clinics usually opt for lavender because of its proven calming effects.
Create An Authority Wall
Another common tactic when you design your home office is to create an authority wall.
These setups leave clients and prospects in no doubt that you’re an expert and that you can help them with the problems they’ve been having.
How you create your authority wall depends on your expertise and what you’ve achieved, so there’s no right or wrong here. Just make sure you show your certifications, accolades, and key milestones you’ve achieved to wow your prospects and encourage them to continue working with you long into the future.
You could also use Correx board printing to get your points across.
Putting up something permanent related to your achievements or what your company does makes it clear to everyone that you’re the real deal and that spending money with you makes sense.
Match The Colors
You can also create a powerful personal brand signature space by matching the colors so they all make sense together.
This way, you can create a palette that makes you more recognizable.
If you aren’t a particularly artistic person, you can ask people and agencies to help you with this. They will often recommend a specific color scheme you can use based on their research, allowing you to appeal to a broad audience.
Another thing you can do is to add motivational quotes or branded objects to your “power space.” Again, this can support your personal brand and make it more likely that your clients and peers will take you seriously.
Of course, visual consistency doesn’t work every time. Plenty of people setting up personal brands went out of business because of that.
However, it does tilt things in your favor.
Create Energy Zones
Another emerging trend is to create energy zones.
These add uniqueness to the spaces you use for personal branding, which can give you more power in a round-about way.
For example, instead of making your office space sterile like most business leaders do, you could add a coffee station and a mini fridge for healthy snacks.
You could also add quiet corners so you can keep your mind sharp, even on long, dreary days where all you seem to be doing is administrative work.
Be Camera-Ready
Finally, it’s a good idea if your signature space for your personal brand is always camera-ready.
You want it to be raring to go whenever a journalist or photographer shows up.
Furthermore, you can use your space to film yourself and post your content on social media. The more you do this, the more useful having a powerful backdrop that speaks to your branding becomes.
Make sure that anything behind you is clean and fresh.
These setups scream professionalism, which is exactly what you want.
Ready to Design Your Home Office for Your Personal Brand?
Designing your home office is about more than just aesthetics.
It’s about creating a space that fuels productivity, reflects your personal brand, and keeps you camera-ready for every opportunity.
Whether it’s lighting, furniture, or layout, every detail matters in how you present yourself to the world.
So don’t leave it to chance. Take control.
Start redesigning your home office today to match your vision, your goals, and your future.
