If you’re a small business seeking to find your ideal client, you may be looking into lead generation services.
Naturally, this raises an important question, which platform is the best to generate leads?
The answer is simple, the best platform to generate leads is the one that adjusts best to your small business needs.
Nonetheless, in this article, we’re going to share the top 5 lead generation services that’ll help you find your ideal client.
In addition to it, will give you a quick rundown of what to look for in a company when searching for lead generation as a service.
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Top 5 lead generation services for small business
There are many lead generation services or lead generation tools that can help your small business locate a potential customer.
The purpose of using them is to enhance your marketing efforts and reach your target audience. The one that’s most likely to buy something from you.
Using lead generation as a service demands less time and resources than generating organic leads, however, it requires a monetary investment.
But don’t worry, here will share with you the top 5 lead generation services for small businesses and what they have to offer.
Callbox
This company is the “largest provider of outsourced B2B lead generation services worldwide”.
Their strategy is set on account-based marketing (ABM), which focuses resources on a group of target accounts within a market.
Its goal is to generate personalized campaigns created to engage each account, establishing a marketing message on the specific necessities of each.
In other words, they create specialized campaigns for a target audience that is potentially interested in x service or product that you may offer.
They use six lead generation avenues, such as voice, email, social, chat, website, and webinars.
Both inbound and outbound channels that’ll maximize the efforts of conversion.
Another great service Callbox offers is its client’s support, which allows your sales teams to have full access to a stack of sales and marketing tools.
Cience
If you’re looking for a lead generation service for your small business, this may be the one for you.
It’s a great option for small businesses, start-ups, or companies that do not have a sales team yet.
Cience is a data company that offers software and services to grow your revenue with the added bonus of a sales development representative (SDR).
They focus on five outbound avenues: email, cold-calling, pre-targeting ads, and LinkedIn.
By using their lead generation services, you’ll be able to interact with your customers and keep track of your leads through a “proprietary platform.”
EBQuickstart
Let a team of B2B appointment-setting professionals does the cold-calling for you. They will also follow up on marketing leads and conduct marketing research.
With EBQuickstart—as well as Cience—you’ll be getting a sales development department for your small business.
Their modus operandi is:
- Getting familiarized with your company and products.
- Target decision-makers at companies that you’ll like to do business with and pitch them your services.
- Engage your target audience to schedule meetings with these companies.
- Assist you with calendar invites, confirm meetings, and even reschedule them.
Martal Group
If your small business is within the industry of IT, SaaS, and telecom services, the Martal Group could be the company for you.
Their strategy takes advantage of “real-time intent data to detect keywords surges for your unique offering”.
They use outbound channels for their Managed Sales Service, such as calls, email, and LinkedIn, and inbound channels to Build Brand Awareness through marketing campaigns, blogs, and social media.
They have over 100+ sales executives and four curated databases with 100 million contacts.
LeadGeneration
A company that provides these services in a slightly different way.
It offers a lead generation specialist team that builds marketing campaigns on numerous channels.
In other words, you’ll be getting a project manager committed to identifying your ideal client profile to obtain better quality leads.
They offer both inbound and outbound methods like call-tracking, email marketing, social media, whitepaper creation, and many others.
Are lead generation companies worth it?
As we mentioned at the beginning of this blog, lead generation companies are worth it if it is what your business needs.
You may be generating leads organically, and that works for your business because you have the time, effort, and resources to do it.
On the contrary, it may be out of your reach to generate more accurate leads, and you need a third party to take care of it for you. That’s fine too.
Nowadays, you have plenty of options to generate leads that can help your small business reach those potential customers and close sales.
All you need to do is decide how you want to acquire those leads and if it’s the right time to invest in lead-generation services for your small business.
What to look for in a lead generation service
If you’re considering lead generation as a service, here’s a bonus tip that can help you identify the right service provider for your small business.
Make sure the lead generation service you choose has these things, but most of all, it has the elements your small business needs.
Those things can be:
- Data source, relevance, and coverage.
- They obtain accurate worldwide sales data that works for your business.
- Knowing where the leads come from and how often the database is updated is transparent.
- Options to filter or segment the data obtained.
- CMR Integration.
- Local regulations compliance.
- Whether the company complies with international and national regulators and addresses consent requirements.
- Services that can adapt to your business needs.
- Ownership of generated leads.
- Is it a renting database service that the company offers or does your business get to keep the database after the contract?
Grow your small business
Hand in hand with generating leads for your small business is your marketing efforts to make your business grow.
Better yet is to achieve all that in a three-month period.
If you’re interested in making your business grow and getting more leads, don’t doubt to check our blog on 7 Top Ideas On How to Grow a Small Business Fast.
You can also go to our learning center to keep nurturing yourself about finding your niche, getting clients, and scaling your business.
