A personal brand coach is a professional who can help you boost your career, elevate your professional profile, and attract the opportunities you deserve.
I always aim to be transparent and unbiased about the information I provide for people who want to build a personal brand.
This is why, even though I am a personal brand coach, I’ve compiled this list of the top 11 best personal brand coaches without including myself.
So that you can make an informed decision about who to work with on your personal branding efforts.
In this article, we’ll go over the following:
- Top 11 best personal brand coach list
- What is a personal brand coach?
- Why should you hire a personal brand coach?
- What does personal branding coaching cost?
- The elements of a typical personal branding coaching package
- Four tips for finding the best personal brand coach for you
BONUS: Take a look at the type of results you can expect when working with a personal branding coach.
Contents
Top 11 best personal branding coaches list
As you research this topic, there are the personal branding coaches that you will likely identify as the top ones:
- Michelle B. Griffin
- Kat Elizabeth
- Hannah Power
- Michelle Knight
- Claire Bahn
- Carol Kaemmerer
- Rebecca Ellison
- Anna Vatuone
- Sarah Makris
- Simone Erotokritou
- Mary Henderson
Personal branding coaches who have been on our podcast
If you’d like to learn more about these coaches, check out our conversations with them on our podcast.
We will soon release podcast episodes with most of these coaches (some have already been recorded) so that you can get to know them before deciding to work with one of them.
What is a personal brand coach?
A personal brand coach helps individuals or teams build their personal brands by clarifying their message and refining their branding strategy.
They can be a personal branding consultant or an executive coach specializing in personal branding.
A personal brand coach is someone who can help you get clear on how to communicate the value and expertise that you bring to the table. They can also guide you in developing a personal brand strategy that you can use in your self-promotion and career development efforts.
Personal branding coaches can help you with a variety of aspects related to career or business growth.
These can include helping you figure out how to find a niche and crafting your personal branding statement. It can also involve helping you create a personal brand strategy or building a strong LinkedIn presence.
Why should you hire a personal brand coach?
It’s tragic when I see accomplished professionals not getting the recognition they deserve because they struggle with the idea of promoting themselves.
But that tragedy can be transformed into triumph… when we have the right tools and guidance.
A personal brand coach can provide the guidance and tools you need to boost your career, elevate your professional profile, and attract the opportunities you deserve.
As an immigrant and introvert, I’ve had to overcome many obstacles to establish myself as a trusted professional in my field.
When I was invited to the C.T. Bauer College of Business Working Wisdom Podcast to share a bit about my experience as an immigrant and introvert in an MBA program, I talked about how I was able to turn tragedy into triumph because I had guidance from other’s who had successfully traveled the path that I was in.
I graduated at the top of my class and built a successful business only because I had mentors who helped me get there.
I had to do the work. But without the guidance, the result wouldn’t have been the same.
And you can receive similar guidance when you decide to work with a personal branding coach.
A personal brand coach is someone who can help you make sure that the professional reputation you are building goes in line with the way you want to present yourself.
Also, they can ensure your professional efforts align with helping you achieve your professional goals.
If you want to position yourself as a thought leader in your niche so that you can attract opportunities such as:
- Promotions and career advancement
- Consulting and coaching clients
- VC investment and board seats
- Podcast and TV appearances
- Paid sponsorship and deals
- Speaking engagements
Then, hiring a personal brand coach is a great idea.
Because they can help you narrow your focus and create a strategy to achieve your professional goals.
A personal brand coach can help guide you through the process of positioning yourself as a go-to expert in your niche and ensure that you focus on the right things to help you get ahead.
What does a personal branding coach cost?
The range for personal branding package pricing is wide. In general, a personal brand coach will provide guidance but it will be on you to do the work.
You can expect your personal branding coach costs to go from $597 all the way up to $3,000 or more, depending on the deliverables included in the package.
At $597 you get:
- A discovery form
- Personal branding audit
- Action plan
- 1-hour call
- Online training
More details about this personal branding coaching package can be found here.
At $3,000 you get:
- Access to a course and personal branding manual
- Half day intensive with an in-depth exploration of your brand
- Map out an action plan
- Three 60-minute weekly sessions
- Thirty days of slack supports
- Unlimited reviews of content and brand assets
More details about this personal branding coaching package can be found here.
And these are just a couple of examples. There are many more types of personal brand coaching packages.
Typical personal branding coach packages
The typical elements included in most personal branding coaching packages can be grouped into three categories.
- Personal Branding Discovery
- Personal Branding Strategy
- Personal Branding Marketing
Discovery is about sharpening the axe.
- What do you want to be known for?
- What type of content should you create?
- Should you try to be a guest in podcasts?
- How many social media channels should you use, and how much content should you share?
These questions should be asked and answered in a discovery process.
After that, you can craft a strategy.
- Which topics should you tackle?
- How will you measure if you are growing or not?
- Should you only focus on digital?
- Should you try to do in-person events?
These questions should be answered in the strategy phase, and the information gathered in the discovery will be vital in crafting a strong strategy.
After going through these two steps, you can start the execution, which is the marketing phase.
This is about creating and distributing the content. Ghostwriting, design, photography, videography, all of this happens here.
It should happen monthly, and you should have key performance indicators (KPIs) you can check every month to gauge if you are going in the right direction.
It’s important to point out that in a personal branding coaching package, you’ll likely be getting guidance and support from your personal branding coach, but you’ll be doing most of the heavy lifting.
Some of the discovery and strategy components depend more on your coach. But the execution will likely be up to you.
BONUS: Take the first step in your personal branding journey, before you decide if working with a coach is the right decision, by downloading our FREE personal branding template.
How to find the right personal brand coach for you
Finding the right personal brand coach for you can be a challenge.
Here are some tips for finding the right person to help you with your personal brand strategy:
- Ask your network: Your family, friends, and colleagues may know of a great personal brand coach. You can also check with professional associations and organizations to see if they have any recommendations.
- Research potential candidates: Once you have a few potential candidates in mind, research them just as carefully as they are researching you. Read their blogs and take a look at their online presence.
- Ask potential candidates questions: When you meet with potential candidates, don’t be shy. Ask them as many questions as possible to find out if they are the right person for you.
- Create a plan: Once you have found a personal brand coach, develop a plan for how you will work together. Make sure that you have set expectations for both you and your coach.
