Top 3 Personal Brand Exercises to Elevate Your Professional Profile (+Templates)

Personal brand exercises are perfect to help you elevate your professional profile and start attracting professional growth opportunities.

In this blog, you will find an overview of three key personal brand exercises:

• Crafting your personal branding statement
• Defining your personal brand values
• The ultimate personal branding template

Building a personal brand can get very abstract sometimes—we know it.

These exercises are a mix of introspection as well as strategizing.

There’s no doubt this is very fun and interesting, but it’s important to know how and when to be specific and precise with the data you need.

This is exactly what personal brand exercises are for.

By answering particular questions and writing them, you will have a baseline to work with.

In this article, you will find three personal brand exercises you can do today.

After going through these, you will feel more confident about your personal brand.

Also, as shared in the Harvard Business Review, a personal brand can help you strengthen your connections and engage more deeply with colleagues.

So this exercises will help you and will also impact the way you interact with your professional network.

The steps to build a personal brand

Personal brand is a process that involves three big steps: discovery, strategy and marketing.

Each one of them has its particular objectives and tasks.

In a few words:

• Discovery: consists of identifying the core pillars of your personal brand, your goals, values and how to differentiate yourself from the competition.
• Strategy: where you build a “map” with clear goals about the actions you will make, the content you will create and the metrics you will track that will help you become the thought leader you want to be.
• Marketing: it’s all about creating and sharing valuable content that connects with your niche and earns you a piece of your audience’s mind.

As you might have guessed by now, a personal brand exercise is part of the discovery phase.

This is because it helps you clear your ideas and focus on the elements and characteristics you like the most about yourself and the brand you want to build.

By the time you have finished with your discovery process, you will have a coherent idea of the professional you want to become and therefore, the steps you need to take to do so.

The deliverables of a personal brand discovery process are:

1. Defining the foundational elements of your personal brand
2. Picking a niche
3. Picking type of expertise you want to be known for

And that is what personal brand exercises will help you achieve.

However, keep in mind that every so often you should repeat these exercises.

People change over time, and since we’re talking about personal brand, you must keep track of your own changes in order to implement them into your work.

Personal Brand Exercise #1: Crafting your personal branding statement

You can elevate your personal brand and set yourself apart in today’s competitive environment with a powerful personal branding statement.

This critical component can be a game-changer, and in this summary, we’ll explore how you can harness its potential.

Famous Personal Branding Examples:

To understand the depth and versatility of personal branding statements, consider these from well-established professionals:

• Gary Vaynerchuk: “Gary Vaynerchuk builds businesses.”
• Nicolas Cole: “I will teach you how to write in the digital world.”
• Adam Grant: “Organizational psychologist at Wharton, #1 NYT bestselling author of THINK AGAIN, and host of the TED podcast WorkLife.”

These varied structures illustrate that there’s no one-size-fits-all approach. Remember, your personal brand can and should evolve over time.

Crafting for Specific Professions:

Tailoring your personal branding statement to your profession can enhance its impact. Here are some examples for different sectors:

Financial Advisors:

• “Empowering individuals to achieve financial freedom through tailored wealth management strategies.”
• “Guiding professionals towards financial prosperity with expert advice and custom investment solutions.”

CPAs:

• “Navigating the intricate world of accounting with expertise and integrity to bolster businesses.”
• “Simplifying numbers and maximizing potential through strategic tax and accounting knowledge.”

The Essence of a Personal Branding Statement

At its core, a personal branding statement should articulate the value you bring.

Instead of resorting to generic or overly detailed titles, craft a statement that’s memorable. It should be a reflection of whom you assist and how you benefit them.

Being specific is crucial.

For instance, instead of saying, “I help people achieve financial freedom,” opt for something more memorable like, “I craft wealth preservation strategies to secure your financial legacy.”

Key Elements of a Strong Statement

A memorable personal branding statement usually comprises:

1. Who You Help: Be specific about your target audience.
2. How You Help: Describe your method or service.
3. Achievements: Convey the results they can expect.
4. Challenges Overcome: Address pain points.
5. Professional Niche: Highlight your unique selling proposition.

The more precise you can be, the better. It not only makes your statement unique but also ensures it resonates with the right audience.

If you’re ready to craft a personal branding statement that resonates and leaves a lasting impression, dive deeper into our extensive guide for more insights, examples, and actionable advice.

Personal Brand Exercise #2: Discovering and implementing your personal brand values

Personal branding is an intimate blend of who you are and how you present yourself to the world.

At its heart lie your personal brand values, the principles that guide your thoughts, actions, and decisions in both professional and personal spheres.

Defining and acting upon these values not only helps solidify your brand but also ensures you resonate authentically with your audience. Let’s dive into the steps to discover and implement these values effectively.

Personal brand values are the beliefs and principles that drive your behavior, decisions, and interactions.

They are pivotal in marketing as they allow brands to connect on a deeper level with their audiences. These values aren’t just catchphrases but should actively guide your decisions and goals in branding.

Discovering Your Brand Values:

• Start by listing values: Begin by categorizing your values into four distinct types:
  • Core Values: Integral to your identity, these values permeate all facets of your life.
  • Personal Values: Relevant to your interpersonal relationships and personal thoughts.
  • Work Values: Dictate your professional interactions and judgments.
  • Goal Values: Aspirational values you wish to further integrate into your life.

Reflect on moments when these values influenced your decisions or actions. This introspection not only validates the importance of a value but also pinpoints ones that might be aspirational but not yet fully integrated into your life.

Seek External Perspectives:

Consult close acquaintances or peers about the values they associate with you. This feedback provides an external validation of the values you display through your actions.

For a deeper exploration into each exercise and to get hands-on templates to aid in the process, dive into our comprehensive guide on Personal Brand Values. Embrace your values, and let them lead you to personal branding success!

Personal Brand Exercise #3: The ultimate personal branding template

In an era dominated by digital and social media, personal branding is not just an asset—it’s a necessity.

Whether you’re an entrepreneur, a freelancer, or a professional climbing the corporate ladder, the manner in which you present yourself online and offline can make or break opportunities.

But where does one begin?

Our meticulously crafted personal branding template is a tool tailored to jumpstart your branding journey, ensuring you’re not just known in your industry but also recognized as a thought leader.

A robust personal brand is more than a catchy bio or a polished LinkedIn profile.

It’s an authentic reflection of who you are, what you stand for, and the unique value you bring to your industry. Harnessing this potential is no small task, but our template simplifies this intricate process.

By following the guide, you get to explore the depths of your professional persona, understand your niche, and chart a course towards your career ambitions.

Why Use the Personal Branding Template?

• Deep Introspection: Each question in the template is designed to make you introspect. It’s a journey that takes you back to your past achievements, grounds you in your present, and then propels you into envisioning a future where you are the industry expert.
• Clarity & Direction: The modern professional world is vast and often overwhelming. By answering these questions, you gain a clear vision of where you fit into this vastness and what path you should embark on. Your answers aren’t just reflections; they’re signposts pointing you to success.
• Become the ‘Go-To’ Expert: Everyone has something unique to offer. The template helps unearth your specific value proposition. By understanding and then leveraging this, you position yourself as the leading voice in your field.

A Glimpse Into the Template’s Content:

Our template, a brainchild of our team at Latinpresarios, is more than a mere questionnaire.

It’s a workshop on paper, guiding you through the intricate process of brand building.

Each question serves a distinct purpose:

• Personal & Professional Intersection: The questions are tailored to make you reflect on both your individual identity and your professional persona. The blend of these two aspects is where your unique brand voice lies.
• Past, Present & Future: The template ensures a 360° introspection. By exploring your past achievements, assessing your present standing, and envisioning your future goals, it helps you craft a cohesive and compelling brand narrative.
• Guidance at Every Step: The article accompanying the template isn’t just a list of questions. It delves deep into the objective of each query, offering insights and tips to answer effectively, ensuring you extract maximum value.

Crafting a memorable personal brand isn’t an overnight task.

It’s a journey of discovery, reflection, and strategic planning.

With our free personal branding template, you have a seasoned guide by your side, ensuring every step you take is firm and in the right direction.

Benefits of going through these personal brand exercises

Here are some of the results you can expect after going through the personal brand exercises we listed in this blog:

• You gain clarity on your abilities and goals: these exercises force you to write, specify and make choices about your brand and the path you want to take.
• It gives you ideas about the areas you need to work in: when the clarity we just talked about doesn’t come to you naturally, you will know it’s an area that requires effort.
• You feel more confident: because you understand that your brand isn’t abstract and that you have way more resources to become the leader you want to be than you thought.

As you saw through this article, there are plenty of personal brand exercises that you can conduct on your own to write down a map to trace your strategy.

You can conceptualize your brand, learn how to sell it and make it complete with the templates we shared with you today.

If you already made them and want more, check our personal branding template guide.

Making these kinds of exercises and analyzing the results that come with them is part of the discovery process, particularly the workshops.

If you want to know more about how we can help you and get professional advice over your exercise’s answers, book a call with us and get ready to start your process to become a thought leader.