A good personal brand photographer is the individual that will make sure the imagery that defines your brand represents and defines you as a person.
Personal brand photography is very important because it will allow you to put a face to your brand, leverage your social media, and look more professional.
All of this translates into a stronger and more loyal audience, and a higher chance of turning followers into customers.
Having good and unique branding photography for your personal brand will also allow you to stand out from your competitors and position yourself better in your industry.
These are just a few of the reasons deciding on which personal branding photographer to hire is such an important step in your strategy.
In this blog, we will go over some of the most recognized personal brand photographers in the US, We focused on the areas of Houston, TX; New York City; and Virginia. However, most personal brand photographers are available to travel around the country for their photoshoots.
Through this article, you will find:
- Victoria Garcia (located in Houston, TX).
- Amanda Faucett (located in Houston, TX).
- Megan Murray (located in Houston, TX).
- Heidi Hapanowicz (located in NYC).
- Angie McPherson (located in Newport News, VA).
For you to have a deeper understanding of each photographer, we will analyze the following aspects of each one:
- Target audience: the niche they specialize in. Most personal brand photographers are open to taking pictures of anyone that needs them, but they focus on particular audiences that match their values, visions, and aesthetics.
- Values: people connect through similar principles. This aspect might be the one that makes you feel more attracted to one type of work than the other.
- Plans: this includes all the amenities these photographers offer. You will find that some include hair and makeup styling in their plans and costs, while some don’t. Depending on how complete their plans are and your knowledge of the subject, you will decide on which photographer to hire.
- Prices: your decision to hire a personal brand photographer will also depend a lot on your budget. Most prices are approximate since they can vary depending on lots of specifics, such as location, services included, number of photographs, and many more.
Other aspects you could keep an eye for are:
- Their experience.
- Where did they learn to be photographers.
- Whether they are certificated or not.
- The overall energy their pictures have.
- Testimonials.
Keep reading to find the perfect personal brand photographer for you!
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Victoria Garcia
Victoria Garcia is a personal brand photographer located in Houston, Texas. She has more than 20 years of experience in photography and now works full-time in her studio.
She has a complete team of professional women who work towards the best possible results in each shoot. Besides her, the photographer, she also works with a creative director, a hair and makeup stylist, and a wardrobe stylist.
Target audience: professional women who want personal branding and lifestyle photography that makes a good first impression and creates trust instantly.
Values: closeness, creativity, comfort. She wants her clients to feel comfortable in their skin and not worry about anything else during the photoshoot.
Plans: her services include photoshoots, creative direction, hair and makeup, and wardrobe stylist. Keep in mind not every personal brand photographer includes these services. Some will require you to take care of your hair, makeup, and outfits.
Prices: sessions start at $2700.
You can find more information about her trajectory, her team, and her services on her studio’s website.
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Amanda Faucett
Amanda Faucett is a personal brand photographer with a professional studio located in Houston, Texas. She has more than 8 years of experience.
Besides being a photographer, Faucett also has a B.S. in Advertising, which has trained her to also advise you on your marketing strategy through your pictures.
Her mission consists of three steps: help you tell your story in the way you want it to be told, be authentic through your pictures and give you an experience you will not forget while taking your pictures.
Target audience: business individuals who want to strengthen their brand through images. In her own words: “I help entrepreneurs and executives create a strategic and powerful visual brand presence with up-leveled headshots and custom personal branding images.”
Values: she is professional, strategic, and authentic. She gets people comfortable in her studio and makes them feel in control of their image and business.
Plans: her packages include locations and outfits that vary according to the plan, wardrobe style advice, unlimited email support, and high and low-resolution files. Travel time between locations is included in the photoshoot extension. Hair and makeup services are additional.
Prices: she has three main packages. Its prices and features vary, so you will need to read each of them and decide which is the right fit for you. Her Headshot Session costs $395 and has a duration of 30 minutes. Her Editorial-Style Personal Branding Session is $1595 for 2 hours, and her Editorial-Style Extended Branding Session costs $2595 for 4 hours.
Faucett’s website has more information about her experience, portfolio, and extra services her packages offer.
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Megan Murray
Megan Murray is a personal brand photographer with a studio located in Houston, Texas.
She has a different story than the rest of the photographers on this list. Murray graduated college as a chemical engineer and worked in the oil/gas industry for more than 15 years before building her photography brand.
She also is a CPP (Certified Professional Photographer) from Professional Photographers of America, and now has an experience of 6 years.
Target audience: business owners in Houston who want to make remarkable first impressions. Murray makes her portraits for private and commercial clients. Besides personal branding, she also photographs families and pets.
Values: she is full of positive energy, creativity, elegance, organization, efficiency, and attention to detail when it comes to her work with clients.
Plans: she offers phone consultancy, strategy meetings, photoshoots, and image selection. Her costs vary depending on the time of the shoot.
Prices: from $390 for a 30-minute session. Full branding sessions from $1290.
You can find her portfolio, services, and FAQ on her website.
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Heidi Hapanowicz
Heidi Hapanowicz is a personal brand photographer based in New York City. She travels around the US offering her services and is one of the most recognized names in the industry nowadays.
She started as a boudoir photographer for a few years, and in 2014 decided to transition into personal brand photography.
Hapanowicz had to become an entrepreneur and build her brand and business by herself. This is why she now has an academy for photographers, where she teaches them how to build their businesses and become successful.
Target audience: professional and/or business owners who want to improve their images and tell their stories. However, she doesn’t limit herself and offers her services to anyone who wants them or needs them.
Values: Hapanowicz is driven by passion, closeness, connection, realness, and perseverance. This has allowed her to build a base of loyal followers who believe in her work and knowledge.
Plans: her three packages include professional hair and makeup styling, multiple locations, personal assistance, wardrobe stylist advice, and more. However, you must take your outfits.
Prices: there’s a Headshot Session for $599, Lifestyle Photoshoot for $2,999, and Lifestyle Deluxe for $5,500. She is also available for travel around the globe.
If you want to know more about Heidi Hapanowicz’s job, workshops, previous works, and other important aspects, we invite you to check out her website.
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Angie McPherson
Angie McPherson is a personal brand photographer in Virginia, that specializes in creators and entrepreneurs in her area and its surroundings. She also is a wedding photographer.
McPherson is currently battling breast cancer, but that hasn’t completely stopped her from working and posting on her social. She posts mainly on Instagram, YouTube, and her website’s blog.
Besides being a photographer, she also has an online shop full of resources for creative entrepreneurs, such as planning guides, photography courses, checklists, and even strategy sessions!
Target audience: creative entrepreneurs that want to tell their stories, grow their business, and connect with their audiences.
Values: creativity, uniqueness, and difference. No matter if you check out her Instagram, her website, or her YouTube channel—she transmits the same positive and contagious energy in all of them. Is impossible not to feel inspired by her.
Plans: she offers a basic plan of a 3-hour photoshoot, 3 locations, 5-7 outfit changes, professionally edited pictures, an online gallery, and commercial use of the photos.
Prices: her sessions begin at $2000. The cost will vary depending on the shoot’s duration, location, and other requirements you might need.
Read more about what it means to get your photographs done with McPherson right here.
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Hire The Right Personal Brand Photographer For You
Each of these photographers has their styles, dynamics, packages, prices and stories to be told through their work.
It’s now your job to ask yourself questions: what do I want from my personal brand photographs? How do I want the experience to be? How much am I able to pay?
Your answers will give you light on the kind of service you have to look for and whether these examples are an option for you or not.
To find the ideal personal brand photographer for you, you must make your research and consider your candidate’s:
- Target audience.
- Values.
- Plans.
- Prices.
- Experience.
- Location.
- And more!
By doing this analysis and making your decision, you will make sure beforehand to hire a professional that will be able to communicate your story through images and make you proud of the person you have become!
At Latinpresarios, we know how important it is to have professional personal brand pictures as part of your marketing process.
If you’re on the path to becoming the go-to thought leader in your industry, we might be the fit for you.
We encourage you to book a free call with us and learn more about what we have to offer for your life and career.
