In this blog, you will find a list of the top 9 best personal branding consultants.
As a personal branding consultant, I don’t shy away from being honest about other professionals in the industry because I want to provide you with options that increase your chances of finding a personal brand consultant who is a good fit for you.
Many of the searches related to personal branding will lead you to our website because we create some of the most unbiased educational content related to personal branding.
In this blog, I will share with you the following:
- A list of the top 9 personal branding consultants
- What a personal branding consultant does
- The right time to hire a personal branding consultant
- The cost of hiring a personal branding consultant
BONUS: Take a look at the type of results you can expect when working with a personal branding consultant.
Contents
Top 9 Personal Branding Consultants
Without further ado, and in no particular order, here are the personal branding consultants you will likely find as you research this topic:
Mel Carson
Mel Carson is the founder and principal strategist at Delightful Communications, a digital marketing agency based in Seattle.
Mel helps executives, entrepreneurs, and businesses establish and enhance their personal brands on LinkedIn, Twitter, and other social media platforms. He offers services such as personal branding workshops, coaching, and consulting.
Claire Bahn
Claire Bahn is a personal branding strategist and the founder of the Claire Bahn Group.
She specializes in helping female entrepreneurs and executives develop and promote their personal brands through social media and PR. Her services include personal branding coaching, social media strategy, and media outreach.
Kasey Jones
Kasey Jones is a personal branding consultant and founder of A Better Jones.
She works with entrepreneurs, executives, and businesses to create and promote their personal brands through strategic storytelling, content creation, and media outreach. Her services include personal branding coaching, content strategy, and media relations.
Nicolas Cole
Nicolas Cole is a personal branding strategist and the founder of Digital Press.
He helps entrepreneurs and executives build their personal brands through thought leadership, content creation, and social media strategy. His services include personal branding coaching, content creation, and social media strategy.
Talaya Waller
Talaya Waller is a personal branding strategist and the founder of Valuables.
She works with executives and entrepreneurs to develop and promote their personal brands through social media strategy, public relations, and digital marketing. Her services include personal branding coaching, social media strategy, and PR.
Anna Vatuone
Anna Vatuone is a personal branding strategist.
She works with entrepreneurs, executives, and creatives to develop and promote their personal brands through social media strategy, content creation, and PR. Her services include personal branding coaching, social media strategy, and PR.
Hannah Power
Hannah Power is a personal branding consultant, coach, and speaker.
She works with entrepreneurs, executives, and businesses to create and promote their personal brands through social media strategy, content creation, and public speaking. Her services include personal branding coaching, social media strategy, and public speaking coaching.
David Farthing
David Farthing is a personal branding consultant and founder of the branding agency Brandall Agency.
He works with entrepreneurs and executives to establish and enhance their personal brands through branding strategy, web design, and digital marketing. His services include personal branding consulting, web design, and digital marketing.
Lee Frederiksen
Lee Frederiksen is a personal branding consultant and CEO of Hinge Marketing.
He specializes in helping professional services firms, such as law firms and accounting firms, develop and promote their personal brands through thought leadership, content marketing, and digital marketing. His services include personal branding coaching, content marketing, and digital marketing.
What does a personal brand consultant do?
In essence, a personal branding consultant is someone that can help you achieve your personal branding goals.
Some of the typical goals people want to achieve when building a personal brand are:
- Promotions and career advancement opportunities
- Get invited to speak at events and conferences
- Attracting consulting and coaching clients
- VC investment and board seats
- Paid sponsorships and deals
- Podcast and TV appearances
- Be recognized as an expert
- Promote a business book
- Sell digital products
- Make more money
According to a survey by CareerBuilder, 70% of employers use social media to screen job candidates, and 57% of employers have decided not to hire a candidate based on something they found on social media.
And the same happens when someone is looking to hire professional services.
They will likely check the social media presence of the founder and leaders of the business before making a buying decision.
Some of the specific deliverables that personal branding consultants offer are:
- Crafting your personal brand statement
- Developing a content strategy
- Monitoring and managing your online presence
Crafting your personal brand statement: A personal brand consultant can help you identify your unique strengths, values, and attributes, and develop a value proposition that sets you apart from the competition.
Developing a content strategy: Creating and sharing valuable content is key to building a strong personal brand.
A personal brand consultant can help you develop a content strategy that aligns with your goals and resonates with your target audience.
Monitoring and managing your online presence: A personal brand consultant can help you monitor and manage your online reputation, including social media profiles, online reviews, and other online content.
By proactively managing your online presence, you can ensure your personal brand is attracting the right opportunities for you.
Why do you need a personal branding consultant?
Personal branding is increasingly important in today’s digital age.
A strong personal brand can help you stand out from the competition, establish credibility and authority in your field, and build relationships with clients, customers, and colleagues.
According to a study by Edelman, 65% of consumers say they trust people more than brands, and 75% say they want to engage with people with similar interests and values.
Another study by LinkedIn found that individuals with strong personal brands are more likely to be perceived as thought leaders, are more likely to attract new clients and customers, and are more likely to be offered job opportunities.
These are some of the mistakes that a personal branding consultant can help you avoid:
Not being authentic: One of the biggest mistakes that people make when developing their personal brand is trying to be something they’re not.
A personal branding consultant can help you identify their authentic strengths and values, and develop a brand strategy that is true to your personality and character.
Not being consistent: Another common mistake is being inconsistent in how a person presents themselves online and offline.
A personal branding consultant can help you develop a consistent brand identity across all channels, from social media to in-person networking events.
Not understanding their audience: A personal branding consultant can help you understand your target audience and develop a brand strategy that resonates with their values and needs.
This includes understanding the types of content and messaging that will be most effective in reaching and engaging with your target audience.
Here are some of the problems that a personal branding consultant can help you solve:
- You are finding it difficult to navigate the challenges of self-promotion while maintaining authenticity
- You feel like you are a best-kept secret and are not getting paid what you are worth
- You are being overlooked for opportunities because of your race or an accent
- You are not sure about the topics you should cover in your posts and articles
- You struggle to navigate the delicate balance between personal and professional boundaries
- You feel like you are watching your peers take their careers to new heights while you struggle to grow
If you identify with any of these situations, a personal branding consultant can help you.
When to hire a personal branding consultant?
The exact timing will be different for everyone.
In an ideal scenario, you are already building your personal brand and a consultant will help you take it to the next level.
Here are a few of the scenarios that mean you are ready to hire a personal brand consultant:
You’ve been doing it on your own, and it’s not working
If you’ve been trying to do it on your own and are not getting the results you’d like, that’s a sign a personal brand consultant can be valuable to you.
Maybe you’ve started sharing content on some social media platforms. You might have even written a few articles, but few people engage with it. Before spending several more months going in circles and burning out, you might want to chat with a personal branding consultant.
You are more accomplished than other so-called “experts”
Another sign that it might be a good time for you to work with a personal branding consultant is when you realize you know more about your industry and craft than other so-called “experts” that are getting a ton of attention by being interviewed in podcasts and TV shows.
If you realize that you can help more people by sharing your insights and expertise, then it’s your duty to start putting yourself in a position to share.
A personal branding consultant can help you craft a strategy to get invited to podcasts in your industry and craft compelling professional stories to share in those interviews.
You know you should be doing it but don’t have the time to do so
I get it.
As an accomplished expert, it might not be the best use of your time to learn about social media channels, algorithms, ChatGPT, SEO, copywriting, and all the skills and tools needed to stand out today.
That’s where a personal brand consultant can come in and support you.
They help you craft a process that requires only a few hours of your time each month that can be leveraged into several pieces of content, articles, quotes, and many other assets that will help position you as a go-to expert in your niche.
How much does a personal branding consultant cost?
The cost of a personal branding consultant can vary widely depending on a number of factors, such as their level of experience, their geographic location, and the scope and complexity of the project.
On average, it can range from a few hundred dollars for a basic branding package to tens of thousands of dollars for a comprehensive branding strategy and implementation plan.
According to a survey by LinkedIn, the average cost of personal branding consultant services ranges from $1,000 to $5,000.
Some personal branding consultants charge a flat fee for a specific project, such as developing a personal brand strategy or creating a website. For example, a personal branding consultant may charge $2,500 to develop a comprehensive personal brand strategy for a client.
Other personal branding consultants charge an hourly rate for their services. For example, a personal branding consultant may charge $150 per hour for coaching sessions or strategy sessions.
Hourly rates for personal branding consultants can range from around $50 per hour for entry-level consultants to over $300 per hour for highly experienced and specialized consultants.
It’s important to keep in mind that the cost of hiring a personal branding consultant should be considered an investment in your personal and professional development.
A good consultant can help you develop a strong and authentic personal brand that resonates with your target audience and helps you achieve your personal and professional goals. When evaluating the cost of a personal branding consultant, it’s important to consider factors such as their level of experience, their track record of success, and the value they can provide to your personal brand.
As we’ve shared in our personal branding pricing guide, you can expect to pay between $750 and $60,000 on a yearly basis for your personal branding efforts.
You can visit our pricing page for more details on our pricing and cost.
Always remember that you get what you pay for.
BONUS: Try before you buy! Take the first step in your personal branding journey, before you decide if working with a consultant is the right move, by downloading our FREE personal branding template.
Ready to hire a personal branding consultant?
It used to be simple.
Get a degree from a recognized institution, get a job at a global company, put your head down, do good work, and you will thrive as a professional.
But that’s not the case anymore.
In a world of influencers, YouTube stars, and famous bloggers, it’s hard to get recognized if you are not always promoting yourself.
When I moved to the US, I struggled with the concept of self-promotion.
And when the Texas Lyceum, an organization that counts U.S. Presidents as alumni, invited me to speak at their Quarterly Conference, I was at the complete opposite spectrum of self-promotion.
I was experiencing self-doubt.
The day before I was scheduled to speak, there was a reception where I met some people who would be in the audience the next day. These were CEOs of some of the biggest regional banks in Texas, Judges, Mayors of different cities in the state, and many other highly accomplished professionals who have demonstrated leadership abilities statewide.
How would I, an introvert and immigrant, create a memorable impression the next day?
At that moment, because I had been studying and implementing personal branding principles for a while, I was able to pull myself together and deliver some personal stories that got a great reaction from the audience, allowing me to establish an impression and reputation of professionalism.
And now, I count some of that organization’s esteemed Board of Directors as part of my professional network.
Through many similar experiences, while building my career in the U.S., I’ve learned that self-promotion is not about me but about confidently communicating my value and expertise to attract opportunities where I can serve.
And you can do the same. You can position yourself as a go-to expert in your niche by building a strong personal brand.
If you want to boost your career and get the recognition you deserve, we can help.
At Latinpresarios, we can help you create a personal branding strategy that allows you to attract, educate, and convert readers into growth opportunities by positioning yourself as a go-to expert in your niche.
You can book a personal branding consulting call with me whenever you are ready.
If you are not ready to talk, you can check our free resources to help you start working on your personal brand.
