Personal branding management services are all about administrating your content, your relationships, your public image, and much more! It consists of making your brand grow and expand on different channels, in order to reach more people and get your name out there.
Hiring management services for your personal brand is not completely the same as hiring personal branding services in general. A complete package of personal branding services could also include, depending on the agency you chose, discovery and strategy services.
These processes are made in order to allow you to have a better and deeper understanding of your personal brand and your goals, as well as the activities you will engage in to reach those goals.
You can always build a personal brand on your own, but hiring an agency will make the job easier and likely give you better and quicker results.
Besides, when it comes the time to marketing and managing your personal brand, you may find yourself with many other responsibilities. Agencies like Latinpresarios will help you not only manage your brand, but consequently make your workload lighter.
When making this decision, keep in mind you will be hiring professionals in their specific areas and you won’t have to worry about making your content, only approving it.
Keep reading to learn more about what it means to manage your personal brand and make it grow, online and offline.
If you’re interested in our services, you can always book a call with us and learn more. On the other hand, if you’re curious about how much it costs to build a personal brand and the services described, you may visit our pricing article.
Contents
Before Managing your Personal Brand
In order to manage your personal brand, you will first need to build and conceptualize it. This may seem obvious, but it’s not an easy process.
If you want to build a successful personal brand, you will need to identify and clarify the foundations that will hold that brand together.
In order to achieve this, you’ll need to go through a discovery process. Its main goals are to bring external and internal clarity to your brand, what you want to do, say, and be, as well as understand and know your audience.
You may read more about this service in our discovery blog.
After clarifying what you want to do with your brand, it’s time to plan how you’re going to do it and which will be the specific steps to achieve your goals. This is what is known as a strategy process.
Its goals are to bring clarity to the decision you made during discovery and define relevant aspects of your strategy such as ideal clients, how to create value, brand identity, content topics, and much more!
By creating a strategy, you will also be mapping the journey you’re about to start and understanding what are the necessary checkpoints and elements you should commit to.
If you want to know more about this process, don’t hesitate to read our strategy article.
Managing your Personal Brand
Personal branding management services are very important to keep a brand fresh and interesting to the public eye.
According to Canto, brand management consists of a: “branding component that involves maintaining and bettering products, services and brand perception. Brand management, when practiced correctly, gives cost leverage, increases customer loyalty and establishes meaningful brand awareness. It also embodies the customer purchasing process relationship.”
In fewer words, it’s the process of working on a brand that’s already built, but it still needs to be under constant watch and get involved in activities that allow its expansion.
Of course, brand management is known for its role in business brands, but it is just as important when we’re talking about personal brands.
Since we are all humans, we change as time passes, and so will our brands. It’s important to be conscious about this and integrate evolution into our daily routines to become thought leaders.
At Latinpresarios, we see personal branding management as a huge umbrella that covers up many other processes. Keep reading to learn more about personal branding management services.
Reviews and Testimonials Management
When it comes to generating trust in potential customers, there are a lot of aspects that can increase it. One of them is all about testimonials and reviews from other people about you and your work.
Even if you’re working on managing a business brand, it’s important to collect reviews from previous customers. This will make you appear more trustworthy and professional.
LinkedIn knows this very well, and that’s why you can display your connection’s thoughts about you on your profile. It’s a way of promoting yourself.
As a B2B leader, you have probably worked with lots of people during your professional career, and have many coworkers, friends and customers that will be glad to write a short review about their experience with you.
When talking about testimonial management, we also refer to keeping an eye on your platforms and what is being said about you, your brand and your services. It’s important to filter this information and make sure your brand is as clean as possible.
PR
Sometimes, we can get confused between branding and working on public relations. However, they couldn’t be more different (even though they are related).
Just as Travis E. said for the Chron. portal: “In a nutshell, public relations is about managing relationships while branding is centered on creating an identity.”
If you think about it, the stronger your identity and personal brand is, the easier it will be for you and your team to establish trustworthy relationships.
PR involves your relationships with your employees, the media, the general public, other businesses, and even the government and its different entities.
It is about managing your relationship and the information between you and any of these receivers. This information will affect, positively or negatively, your relationship with them, the thoughts they have about you, and the opportunities you have and will have regarding them in the near and distant future.
Having good PR can help you protect your brand during crises, and exponentially improve it when those crises are gone.
On the other hand, when we’re in the personal brand area, PR involves, inevitably, networking. The way individuals perceive you between your industries can influence other people’s opinions in the long-term.
Consequently, it’s very important for your brand that you take care of your own interpersonal relations and give the right image to the people you get involved with.
In order to do this effectively, you must be clear on what image you want people to have of you.
Taking this concept into account, you will be able to engage in deeper and more meaningful relationships that feed your soul and, at the same time, your personal branding efforts.
Reputation Management
Managing your reputation is much more than just reading and asking for testimonials. It also involves online and offline surveys, your brand positioning regarding your competitors, analyzing your actions and making insights about them, building competitive reporting and much more.
There are many agencies that dedicate themselves entirely to managing brands’ reputations. The services will slightly vary depending on the business that provides the management, since some involve SEO, scheduling your content, and many other aspects that could easily be categorized as marketing (as you will see further in this blog!)
Reputation management for personal branding is important because it makes sure your image is clean and you appear as the most attractive option for your potential customers.
You can read more about what reputation management is and why it is so relevant to your brand in this GetWeave’s article.
Paid Media
Even though having a strong strategy will allow you to grow your audience organically, different media gives us the opportunity to pay for publicity and reach people you wouldn’t reach naturally.
This is when paid media comes into the game and becomes an important piece of your brand management. As you already know, we can divide the media into two different and big groups:
- Traditional media: these are the channels we are all used to since we were little. Most likely, you would focus on radio and TV, but in this group we can also find printed newspapers and billboards, for example. These channels reach thousands and thousands of people, but it’s not that easy to narrow the information and lead it to your niche.
- Digital media: on the other hand, we have digital media, that involves all social media and digital platforms there are on the Internet. Thanks to their advanced algorithms, you can lead your ads to the people you want to discover your brand. On Instagram and Facebook, for example, you can choose your ad audience based on sex, age, location, interests and much more. Besides, digital paid media it’s not only about social media ads! It can also involve Google Ads or even hiring influencers.
Marketing
As you can see on our services page, we offer a discovery, strategy and marketing service. Even though they are aligned and related, marketing your personal brand and managing it is not the same.
We can say marketing is a part of personal branding management services. However, managing, as we just saw, can involve your reputation, PR, paid media and much more.
Marketing is focused on making you a thought leader in your industry and positioning yourself as a known professional.
Among its other goals you can also find generating revenue, helping you overcome your internal and external obstacles, and generating trust in your audience.
You are probably asking yourself right now: and what exactly does marketing services for a personal brand consist of? Keep reading to find out the services we include in our marketing package.
Identify your customer’s journey
No matter how long or short your customer’s journey is: their decision to acquire your services is never immediate.
The customer’s journey is a wide concept and will vary depending on your niche and specific brand. However, SurveyMonkey gives us a good definition to start with:
“The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.”
Identifying your customer’s journey happens in the strategy and also in the marketing phase. Once you have it, all the steps and decisions you need to make to market your brand will be clearer.
Don’t worry! You won’t be alone during this process. We are here to help you build this map and trace the path you will be making in order to transform into the main leader in your B2B industry.
Long-form content creation
When we talk about long-form content, we refer to all types of content that cover many topics and can be divided into little pieces (a.k.a., short-form content).
Some examples are: podcast interviews, public speeches, masterclasses, presentations, long articles, long videos, and many more!
This can also be classified as “pillar contents”, since they focus on important topics for your personal brand and your niche, and will attract users who are already interested in your industry or your previous content.
The huge benefit you will get from making long-form content is to save time, thanks to the further creation of short-form content.
Also, depending on the nature of the content and the platform you will upload it to, it will allow you to rank for different keywords related to your niche.
Short-form content creation
In order for short-form content to exist, you’ll need to have long-form content first. Once you have that long video, article, or interview, you’ll be able to cut it into shorter pieces and distribute them easily across your different social media channels.
In the previous point, we were saying that long-form content will save you time. This is because from just one video or one article, you can make more videos, carousels, quotes, text extracts and much more, without having to put much thought into them.
You may feel at some point that you’re being repetitive and that your audience will get tired of your message. This is because you’re the one constantly in contact with your own contacts, and you’re also aware of the process.
Of course it’s important to be always innovating and sharing new knowledge, but keep in mind that it’s not likely for one single follower of yours to read your posts on Instagram, LinkedIn and your website and find the same content.
By dividing your long-form content into short pieces, you’ll make it easier for your followers to consume your posts and even share them, since they won’t consume much of their time.
Making engaging and viral content for your personal brand doesn’t necessarily mean making less valuable, plain or superficial content.
It does mean producing posts, videos, texts and/or stories that are easy to share and make your audience think, form an opinion and engage with said content via comments, shares and likes on social media.
These posts will be an easier way to capture potential customers who already are interested in the topics you talk about on your different channels, but haven’t had the chance to carefully go through your profile and engage with your whole and more complex content.
On the other hand, engaging posts are an opportunity to go viral on your niche, ergo, gaining more followers and showing your social media channel’s algorithm that the content you make is valuable to many people.
You can find ideas for engaging posts on our Instagram channel.
Content distribution
You’re a professional content maker! You write blogs, record videos, design carrousels… and now what?
No matter how good your content is, if you want to have a successful personal brand in social media, you need to know how to distribute your content and make it reach the right people.
This is why having a strategy is so important. It will allow you how to reach your potential customers and how to transform a follower into a client.
By marketing your personal brand, we will help you distribute your content by scheduling your posts, copywriting, managing your social media channels, and much more.
This will help your content position itself in the right online niche and make you the thought leader you want to be.
Data analytics
Social media strategy is not an exact science that has specific procedures for specific results. It’s all about trial and error, until you reach success.
What made you viral three months ago may not make you viral now. The way you gained followers a year ago is not the way you gain followers now, and so on.
This is why it’s so important to analyze the data your different social media platforms have for you. These numbers will tell you almost everything you need to know about your audience, how it reacts and interacts with your content.
If you know how to interpret and use those analytics for your benefit, you will be able to keep up with the trends, evolve and be more likely to reach your long term goals with your personal brand.
Learn more about marketing services for personal branding
We just went over the generalities of marketing services. However, these are deep topics with lots of aspects to consider.
Usually, hiring an agency that offers these marketing services can cost anywhere between $7,000 and $70,000, depending on the quantity of content you want to distribute, the number of social media channels you want to be present in, and many other aspects.
You can read more about these price ranges in our marketing prices article.
The importance of hiring professional personal branding management services
Maintaining your personal brand and making it grow is not only about making a concept out of it, deciding a logo, some colors and a group or topics to talk about. It’s not only about posting on social media, and it’s definitely not only a one-time chore.
If you really want to become the top thought leader in your industry, you need to fully commit to your brand and think about what personal branding management services are the most adequate for you. This will be a decision you will make after going through a discovery and a strategy process.
These services involve the management of testimonials, reputation, public relations, paid media, marketing and much more. However, marketing it’s a deep topic that involves constant content creation, social media, strategy, and many other aspects.
You can check our services page for more information about what we can do with your personal brand. Even though we offer discovery, strategy and marketing services separately, we strongly recommend working with all three, in order to have the best possible results.
If you like what we have said in this article and are interested in taking the next step to become a better professional, you can book a free call with us and learn more about personal branding!
