Should I Hire a Ghostwriter? – 5 Top Signs You Should Look For

If you are running your own business and creating content simultaneously, you have probably wondered: should I hire a ghostwriter?

Ghostwriting has been around for a while, but depending on your industry, it may not be commonly mentioned.

Some people see it as a lie or a shady business.

These misconceptions prevent you from leveraging a valuable tool.

Ghostwriting is when someone writes something under someone else’s name. It can be a social media post, an article, or even a whole book.

Many people worldwide use ghostwriters to enhance their content strategy or reach certain business and project goals.

From small businesses that struggle to find their brand voice, to established CEOs that don’t have the time to keep their blog updated, ghostwriting can help anyone.

However, in this article, we will be focusing on the perks ghostwriting has for a small business.

Common Misconceptions about Ghostwriting

Ghostwriting is a growing industry that, as we just said before, has been around for years.

It only got more popular with the rise of the Internet and blogging.

However, not many people or professionals talk openly about ghostwriting.

This generates a series of myths other people believe.

Some of them include the following:

• • Only rich/famous people hire ghostwriters: while most celebrities hire ghostwriters, anyone can hire one. There are ghostwriters for all budgets and industries.
  • Anyone can be a ghostwriter: becoming a good and successful ghostwriter is more than just writing well. It takes research, branding, organization, SEO skills, and more.
  • Ghostwriting is lying to the public: a ghostwriter can never produce the book, article, or copy you need without your guidance. Ghostwriting is legal and you don’t have to worry about being deceitful to your audience.

There are, of course, many more myths about this!

Most of the time, ghostwriting is a great tool to save time, improve the content marketing strategy, and strengthen brand awareness.

In this article, we dive into the top signs your business could use ghostwriting for the good.

Sign #1: You Struggle with Time Management

Most professionals struggle to manage their time effectively.

Whether you are a small business owner, a solopreneur, a freelancer, or work at a medium or large company, organization can sometimes be difficult.

Nonetheless, time is especially vital and scarce if you have a small business.

At the same time, you know that content production is important to your business and brand… but it takes a lot of time.

A good blog takes at least 3 hours and 55 minutes to be done, according to Orbit Media. And that’s if you are experienced, focus easily, and completely know the topic. It can sometimes take much longer.

And the content must be consistent. This means publishing at least one blog per week, if not more.

On top of that, you must also take care of your regular job duties, attend meetings, make reports, close sales, negotiate with clients, and more.

A ghostwriter will take care of the articles and lift a weight off your shoulders.

Sign #2: You Want to Strengthen Your Brand Voice

When running a small business, creating and maintaining a brand voice probably isn’t a priority.

But it doesn’t stop being important if you aim to grow and expand your project.

A brand voice will make you stand out, increase awareness, and build trust in your readers and customers.

You might think that hiring a ghostwriter will drive you further from your goals of establishing a brand voice.

While a rookie ghostwriter can do so, if you find a good and experienced ghostwriter, they will understand your essence and help you translate it into writing.

Make sure you talk about this topic with your ghostwriter and they will consider it when writing and asking for feedback.

Hopefully, the ghostwriter you hire has experienced different genres and topics and knows how to differentiate your work from others.

Sign #3: You Need to Improve Your Content Marketing Strategy

At Latinpresarios, we firmly believe in the power of great content.

A great content strategy will transform your project into a successful and recognizable business.

Customers will eventually come naturally once you commit to becoming a teacher to your audience.

However, planning and executing a content marketing strategy is no easy task.

Content marketing strategy includes blogs, social media, videos, graphic design, and much more.

As you can see, content strategy is much more than just writing blogs—however, it is an essential part of it.

Your blogging efforts must be consistent, have keyword research behind them, and serve an actual purpose for your sales funnel.

They also must be relevant to your ideal persona, on-brand, and be related to your services and niche.

An experienced ghostwriter will make sure your blogs check all of these boxes accordingly, and take them to the next level.

If you want your content marketing strategy to be better and stronger and run more smoothly, hiring a ghostwriter is a good place to start.

Sign #4: You Aren’t Ranking on Google

Let’s be real: before the rise of SEO, blogs ranked on Google by luck and chance.

Users didn’t know much about what it took for an article to be on the first page of Google. They just wrote it, and it worked.

Nowadays, with self-publishing platforms being so accessible, many people know what SEO is and why it is so important to position your business.

Every day it becomes harder to rank on search engines.

Maybe you are writing blogs you think are great and interesting. Perhaps you know a thing or two about keyword optimization.

And nonetheless, your articles still don’t rank or get any clicks.

For larger projects, probably the best way to go is to hire an SEO expert to take care of your whole website.

However, a ghostwriter should also know about SEO optimization and can help you leverage your strategy.

SEO is not about choosing a keyword and repeating it a thousand times in your article. It’s about the general structure, the topic, the approach, how you publish it, and much more.

Getting an experienced ghostwriter can help you get higher in Google’s ranks, and eventually help you realize if hiring an SEO specialist is necessary.

Sign #5: You Struggle with Objectivity

All small business owners struggle at some point with being objective.

It’s normal: your business is like your baby.

You have watched it grow and transform into what it is today.

You know everything about your products or services, and why they are relevant to the public.

Nevertheless, this “blind” trust can sometimes hinder the production of good and relatable content.

Sometimes, people don’t know the name of your product or service. Maybe it is something technical, or very niche. This will mean that users won’t google the exact terms you are probably using for your blogs.

Or maybe, since you assume your audience will know how important it is what you offer, you won’t give any reasons why they should.

These examples can sound slightly obvious, but it is normal to make them and not realize it when you are in charge.

A ghostwriter will help you differentiate the facts from the feelings.

They will get to know your brand, your products, services, and goals, and have new and fresh ideas on how to engage your audience.

So, Should I Hire a Ghostwriter?

If you want to know if your business needs a ghostwriter, you must look closely at your content production workflow.

Some of the questions you can ask yourself are:

• Am I putting on hold other important activities to write blogs?
• Or am I not writing blogs because I’m focused on other duties?
• Is my brand voice recognizable from my competition’s?
• Am I publishing consistently, or is the frequency always changing?
• Are my blogs ranking on Google/getting clicks?
• Are my blogs relevant to my audience?

You can also get second opinions from your friends or business partners to decide if a ghostwriter could be a good addition to your strategy.

Read more about what can a ghostwriting service include and look like, and don’t hesitate to contact us if that sounds interesting.